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Package Yourself as a Quotable Expert

Given that quotable experts are the lifeblood of every news organization, it's no wonder thousands of public relations outfits are working overtime trying to package their clients as the ‘go to’ source for a specific industry. Thanks to the Web, now every law firm—no matter how small its PR budget—can do the same.

Originally published November 28, 2011
Last updated April 20, 2018
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