Do you want to find a way to compete better at a low or no cost? Are you ready to be viewed as the most relevant expert in your field? Well, if more effective marketing is on your list of resolutions for 2012, give this one a try: “I resolve to make my firm's website more dynamic!" Better yet, here are three things you can do to follow through. With the possible exception of “lose weight” or “call my brother more often,” it will be the best thing you do all year. And the only out-of-pocket expense is a little bit of your time.
Originally published December 14, 2011
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