Design Your Emails Like It’s 1999

Forrester Research calls email “the workhorse” of interactive marketing. In a recent report, “U.S. Interactive Marketing Forecast, 2011 to 2016,” they see email spending growing by a mere 10 percent, but believe marketers will significantly increase spending on analytics to better focus their campaigns.  Whether it’s a client newsletter, holiday e-card or monthly missive to firm alumni, for years lawyers have been using […]

Originally published December 20, 2011
Last updated February 18, 2019
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