Law Ruler April 2024


Effective Email Marketing for Lawyers, Part One: The Basics

How many emails do you usually delete having read no more than the "from" line? Has your fear of adding to that in-box clutter—and recipiant irritation—kept you from including email in your marketing plans? Well, the truth is that there are lawyers using email as a very powerful marketing tool with absolutely no offense. Done right, email marketing beats almost all possible ways to deliver a targeted message to a receptive audience. . .

Originally published March 29, 2012
Last updated July 17, 2018
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