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Niche Law Practice: How to Stand Out from the Crowd

One of my clients met recently with a senior lender of a bank to explore potential referral opportunities. The lender said to the lawyer, in essence, “We do everything our competitors do but we have two unique lending areas: We finance yachts and art collections.” Does that mean people won't use that bank for other kinds of lending? No. But it does mean that when yachts or artwork are involved, people will seek out this lender.

Originally published March 20, 2013
Last updated July 29, 2019
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