How to Develop Your Law Firm Brand

Congratulations! Your law firm has a brand. In fact, maybe several. You may have no control over it, but when people hear your name and recognize it, they think ... something. So the first question is whether you want to control your law firm brand, or allow your competitors and random market forces to define you. The former seems preferable. ... READ MORE

Originally published May 29, 2013
Last updated April 13, 2018
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