Look Outside the Legal Biz

In my early years, when I first started working as a law firm marketing director, I was preaching the benefits of obtaining client feedback but running into major resistance from management. About two years later, however, one of the senior partners came to a meeting extolling the customer survey process that one of his clients had implemented. Lo and behold, we launched a client interview process; the partner was a hero and I was thrilled. I have worked in law firm marketing my entire professional career so, when presenting a novel idea, I am never surprised when lawyers say, “But law firms are different.” ... READ MORE

Originally published September 17, 2013
Last updated September 11, 2020
0 1

Welcome to Attorney at Work!

Sign up for our free newsletter.


All fields are required. By signing up, you are opting in to Attorney at Work's free practice tips newsletter and occasional emails with news and offers. By using this service, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy.