The Internet is many things to many people. For some, it’s an educational resource. For others, it’s a place to socialize or attract customers. Unfortunately, still others view the Internet as their personal battlefield. Blogs, social media communities and online review sites have become platforms for anyone with an axe to grind, or for taking swipes at competitors. It may be hard to imagine yourself or your law practice as the subject of an online hit job. After all, if you provide your clients with the best legal representation possible, what do you have to worry about? A lot, unfortunately. Clients can fire off an impulsive unfavorable review, while a misinformed blog post can mix up names or trial outcomes and saddle you with a permanent and inaccurate online record. Even a photo of a college night out can be the first thing a prospective client sees when searching your firm if you don’t keep close tabs on your online reputation. ... READ MORE
Originally published October 23, 2013
Sign up for our free newsletter.
