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Seven Content Marketing Tips for Lawyers

"Content marketing" is no doubt the legal marketing buzz-phrase of the year. The Content Marketing Institute defines it as a "technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience." So what does this have to do with you? The Bar Association of San Francisco's Sayre Happich has insights from the Legal Marketing Technology Conference/West.

Originally published November 5, 2013
Last updated May 11, 2020
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