Should Lawyers Send Paper or Digital Holiday Cards?

There is significant debate in law firms about whether to produce electronic holiday cards or mail a printed card to clients. People want to know what works best so, in the absence of any definitive research, I took an online poll to find out what lawyers, themselves, like to receive. The result? Of the 140 lawyers and law firm professionals surveyed, 62 percent said they preferred receiving printed holidays cards. That’s right, printed. Only 10 percent said they would prefer to receive an e-card, and 28 percent reported it didn’t matter what kind of card was sent. We got responses from corporate, transactional, defense, family law and plaintiff's attorneys who work in local, regional and national firms. READ MORE

Originally published November 11, 2013 0 3