Build Communities, Build Business

I have long believed that one of the most effective ways to build business is to build communities. And, with the popularity of social media, this view has only been reinforced. Seth Godin, the popular author and speaker, uses the term “tribes.” He says human beings have always been part of tribes, which he defines as follows: “A tribe is a group of people connected to one another, connected to a leader and connected to an idea. A group needs only two things to be a tribe: a shared interest and a way to communicate.”

Originally published November 18, 2013
Last updated July 29, 2019
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