Law Ruler April 2024


Break-out Strategic Planning: The BHAG

When it's time to get serious about creating a strategic plan for your law practice, you can easily become mired in budget details, PowerPoints and politics. To get where you want to go, though, you need to set aside the noise and minutiae and get clear about the one thing you really want. Be bold, says Fred Miller, and let that one goal drive your planning. What's your BHAG, or “Big Hairy Audacious Goal”? You probably dream about it. We all do. But how many attorneys, practice groups or entire law firms actually sit down and think about what it would take to accomplish their BHAG? In my experience, not too many! The term BHAG (pronounced bee-hag) first appeared in Built to Last: Successful Habits of Visionary Companies by James Collins and Jerry Porras. A BHAG is a strategic business statement — one that encourages organizations to define visionary goals that are both strategic and emotionally compelling. Why not be bold and create your firm's BHAG? Here are three things to keep in mind. ... READ MORE

Originally published January 28, 2014
Last updated December 17, 2019
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