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Reach Your LinkedIn Goals

Using LinkedIn is a lot like any other business development activity. If you don't know what your goal is, and plan a strategy for achieving it, you won't accomplish much. At last month's Legal Marketing Technology Conference West, David Ackert of Practice Boomers had excellent advice on the importance of prioritizing goals and sticking to a strategy when using LinkedIn. Here are four goals to consider — along with Ackert's strategies to help you reach them. Note: Ackert stressed that choosing all four of these goals is not a good idea. Prioritize and commit to just one goal to start before you move on to tackle the next. ... READ THE REST

Originally published November 10, 2014
Last updated January 11, 2015
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