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100 Percent Open Rate! Rethinking the Holiday Card

"Another end-of-year chore. What should we send out? Does anybody even care?" Those thoughts come to mind whenever it’s time to start thinking about sending a holiday card. It doesn’t have to be this way. What have your clients heard from you this year? Was your last communication an email with legal documents, or … an invoice? If you think about it, the holidays are the perfect time to (literally) put something in your clients’ hands that will remind them of you in a personal way. Consider this: A printed card in the mail cuts through the clutter with a near 100 percent open rate! Here are a few more things to consider before you sign off on your holiday card ... READ THE REST

November 2, 2015 0 1
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