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One-Word Business Development

Some years ago, I conducted a half-day workshop on business development at an AmLaw 100 firm's retreat. I closed the session by saying the following: “If you don’t remember anything else we have discussed in the last three hours, please just remember one word." Then I printed the word in great big letters on the flip chart — and explained what it stood for. ... READ THE REST

Originally published February 22, 2016
Last updated April 28, 2018
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