Big social media faux pas are not uncommon these days. From politicians to airlines to big brands, no one seems immune to a misguided post that goes viral and is ultimately shared with the world. Lawyers, generally late-adopters, are just now beginning to understand how social media fits into their branding, marketing or communications strategy. And they face the double learning curve: understanding social media etiquette and how to use it in accordance with the rules of professional conduct. But that doesn't mean you should put the etiquette piece second to the ethical piece. Using social media incorrectly or ineffectively can be just as damaging to your professional reputation — potentially worse. The key to using social media effectively and ethically comes down to one thing: expectations.Originally published May 13, 2016
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