Law Ruler April 2024


Friday Five

Five Tactics to Build Trust on Your Website

You've spent money and time trying to drive traffic to your website's landing pages. Wouldn't you like to know you're not losing visitors because you fail to inspire trust? You've likely heard that you have anywhere from 3 to 30 seconds to grab your visitors' attention once they land on your site. That's true, and one of the best ways to do that is to quickly build trust, which encourages visitors to keep reading, scrolling and clicking. But how can you build trust through such a flat interface as a computer screen or mobile device? Here are five simple but effective tactics to inspire the kind of trust that will stop people from clicking away to one of your competitors.

Originally published September 2, 2016
Last updated November 12, 2017
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