Basically, Google is the internet these days. Nobody says, “Go search this on the internet.” They say, “Google it.” Google's goal is to deliver to the searcher — you, me and your potential client — the most relevant content as quickly as possible. And now searchers can get just about all the information they want about you and your business without even clicking over to your website. In fact, today, 34 percent of searches made on Google get no clicks whatsoever.Originally published October 11, 2017
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