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Don’t Compete for Attention

It’s highly unlikely that your law practice is anywhere near as noisy and chaotic as Times Square. Quite the contrary: When you go to meetings, or present to groups of lawyers or potential clients, the space is relatively calm and quiet. Most significantly, your audience arrives with at least some intention of hearing what you have to say. You don’t have to compete for attention like a billboard in Times Square. That doesn’t mean you should take audience interest for granted.

March 12, 2018 0 0
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