Throwing Lampshade: Getting Better in Social Situations

I know very few attorneys who are really comfortable networking. I think that’s true of most businesspeople. Even those who are naturally outgoing tend to clam up once an otherwise purely social situation acquires a business networking aspect. Your mind is informing you, perhaps subconsciously, that now money is on the line and you should be nervous. That all makes sense. But, it’s also common knowledge that one of the triedest and truest ways to acquire business is to be more likable than the next guy or gal. Of course, it’s harder to be likable when you’re nervous. Fortunately, there are some Jedi mind tricks you can play to psyche yourself into becoming a better marketer.

Originally published April 26, 2018
Last updated October 18, 2018
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