Producing content that serves readers and the business objectives of the publisher — in this case, your law practice — is the No. 1 goal of a content strategy. Building an effective body of content requires consistent outreach. If you’ve been at it for a while, you know the work that’s involved. So what happens when there’s a glitch in the publication machine? ... The solution is preparing for that eventuality.
Originally published May 1, 2018
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