Nothing But the Ruth!
Valentine’s Day is on the horizon and stores are filled with overpriced flowers and red and pink candy shaped like hearts. In honor of this Hallmark holiday, my editors asked me, “How do you show love to clients?” (I assume by “love” they mean “appreciation.”)
My first thought was, “If you need a holiday to remind you to tell people that you appreciate them, you’re doing it wrong.” Appreciation and gratitude should be free-flowing every day to everyone who contributes to your happiness and success. … READ THE REST
A prospective client has identified three lawyers whom she believes possess the expertise and standing to solve her problem. The good news is that you’re one of them, and 10 minutes from now she’ll be sitting in your office to interview you. The less-good news? You don’t know much about her beyond whatever dry information a Google search and her LinkedIn profile revealed.
During that first meeting, how will you manage the conversation to raise the odds of being chosen? Begin with the only evidence that you have. Out of all the lawyers who work in your practice area, she chose to interview you. Why? … READ THE REST
Cybersecurity on the Road
Many of us have to travel for our work, and that often means connecting to wireless networks. If you use unsecured public WiFi networks when working on client matters that could mean trouble.
Most hotels, airports, cafés don’t encrypt their public networks. That means it is up to you to ensure your data remains inviolate. If a hacker gains access to confidential client materials because you were using an unsecured or open WiFi network, you could be held liable for failing to take reasonable precautions to prevent them from doing so. Knowing about the risks of using public and open WiFi networks and taking some basic precautions should keep your data — and your client’s — safe while traveling. … READ THE REST
Driving traffic to your website through organic search is on every law firm’s marketing agenda — or it should be. If you’ve targeted wisely, then a significant percentage of your organic search traffic is primed to take the next step and contact your firm. Making the most of organic search can be challenging, though, because algorithms and market responses are always evolving. Here’s what you need to know to stay ahead of the curve in 2016. … READ THE REST
The Friday Five
Want to update and improve your firm’s website? Take a lesson from what the most successful and tech-savvy sites have in common. Here are five things designers are working on specifically for law firm websites. … READ THE REST
Expert witnesses often provide the information and insight necessary to make or break a case. Why, then, do we procrastinate, delegate or simply rush the process of selecting an exceptional expert witness? Yes, it’s one more thing to do, but taking the time to find the right expert is an investment that pays off. Start sourcing experts more effectively by avoiding these common mistakes. … READ THE REST