Author Archive


Attorney at Work Classic

20 Legal Marketing Maxims

By | Feb.26.15 | No Comments

Every lawyer wrestles with getting and keeping clients. It is quite normal to constantly wonder: “Where do I start?” “Are we spending enough on marketing … or spending too much on the wrong things?” “What are …Continue reading »


2014 What’s Hot and Not in the Legal Profession

By | Dec.01.14 | 3 Comments

Every year, like clockwork, Bob Denney takes the temperature of the legal profession and shares his firm’s observations on the most important business trends in the practice of law. Once again, this year Attorney at Work readers are …Continue reading »


Back to Basics

How to Get the Fee You Deserve

By | Aug.29.14 | No Comments

It happens to every lawyer — although hopefully not too often. You propose or quote a fee to a client or prospective client and are greeted with a response such as “I can’t afford it” …Continue reading »


Bob Denney's 25th Annual Trends Report

2013 What’s Hot and What’s Not in the Legal Profession

By | Dec.03.13 | 10 Comments

For 25 years now, Bob Denney has been taking the temperature of the legal profession and sharing his firm’s observations on the most important business trends in the practice of law. We’re pretty darn proud that Attorney at …Continue reading »


Business Development

They Have a Word for That

By | Jan.31.13 | No Comments

Some years ago, I conducted a half-day workshop on business development at an AmLaw 100 firm’s retreat. I closed the session by saying the following: “If you don’t remember anything else we have discussed in …Continue reading »


BOB DENNEY'S 24th ANNUAL TRENDS REPORT

2012 What’s Hot and What’s Not

By | Nov.27.12 | 2 Comments

For more than two decades now, Bob Denney has shared his firm’s savvy observations of the most important business trends in the practice of law—not only in the United States but also in other parts of the world—via his “What’s …Continue reading »


Professionalism

The True Meaning of Partnership

By | Jun.27.12 | 2 Comments

When I began consulting, it was my plan to focus on working with corporations. But one of the first calls I received was from the managing partner of one of the international accounting firms. When I …Continue reading »


Business Development

Denney’s 20 Marketing Maxims

By | Mar.05.12 | No Comments

Every lawyer wrestles with getting and keeping clients. It is, after all, hard stuff! And it’s actually quite normal to constantly wonder: “Where do I start?” “Are we spending enough or too much … on …Continue reading »


Business Development

Client Service: Make It More than a Buzzword

By | Feb.07.12 | 3 Comments

Many firms talk about the importance of cross-selling—or cross-marketing, if you prefer—their clients. The problem is that you must serve the client before you can cross-market to the client. Too many firms fail to realize this …Continue reading »


Bob Denney's Annual Trends Report

2011 What’s Hot and What’s Not

By | Nov.29.11 | 3 Comments

For 23 years now, Bob Denney has shared his firm’s savvy observations of the most important business trends in the practice of law via his “What’s Hot and What’s Not in the Legal Profession” reports. This year, Attorney at Work …Continue reading »