Your Reputation
Law Firm “Image” Is a Mirage
By Bruce W. Marcus | May.06.13 | 1 Comment
Years ago, in a remarkably successful marketing move, a designer specializing in logos, letterheads and the like came up with the concept of "corporate image." A brilliant concept,[...]
Continue reading »Get to the Point!
“No Problem”
By Bruce W. Marcus | Nov.26.12 | 1 Comment
“No problem,” he said, as he emerged from the alligator-infested river. "No problem," he said, as he slaughtered half a tribe of natives. “No problem,” said the hangman, as[...]
Continue reading »Marketing Strategy
Are You a Copycat or a Competitor?
By Bruce W. Marcus | Apr.11.12 | No Comments
It’s a word that trips off the tongue without stopping to visit the brain on the way out. We use it all the time—and then ignore it as we go about the business of marketing ou[...]
Continue reading »Business Development
Ten Ways Small Firms Can Compete
By Bruce W. Marcus | Dec.08.11 | 4 Comments
Turbulence in the legal profession, and the business world itself, make these difficult and unusual times. The loss or consolidation of so many venerable law firms has altered the [...]
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