Years ago, in a remarkably successful marketing move, a designer specializing in logos, letterheads and the like came up with the concept of "corporate image." A brilliant concept,[...]Continue reading »
Get to the Point!
“No problem,” he said, as he emerged from the alligator-infested river. "No problem," he said, as he slaughtered half a tribe of natives. “No problem,” said the hangman, as[...]Continue reading »
Marketing Legal Services
If you want to know how to get more clients, there's a flood of information out there. Google it! But just as there are good lawyers and ... not so good lawyers, there's good marke[...]Continue reading »
It’s a word that trips off the tongue without stopping to visit the brain on the way out. We use it all the time—and then ignore it as we go about the business of marketing ou[...]Continue reading »
Turbulence in the legal profession, and the business world itself, make these difficult and unusual times. The loss or consolidation of so many venerable law firms has altered the [...]Continue reading »