Dennis Goris is president of Goris Communications, a firm focusing on branding and business-to-business communications for professional service firms, associations and non-profits. He works with organizations to identify and promote what makes them unique. In addition to many of the nation’s largest advocacy organizations, Dennis has directed campaigns and programs for major law firms, and corporate brands including American Express, Amtrak, AOL, Carfax, GE and Google. Dennis remains media agnostic with a preference for plain English in business communications. Follow him on LinkedIn and on Twitter @DennisGoris.