Author Archive


Relationships and the Web

By | Jun.04.14 | 4 Comments

Your relationships with clients, colleagues and other referral sources ought to be the focus of your client development process and your web presence. Lawyers regularly ask me q[...]

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Conducting Your Social Media Orchestra

By | May.28.14 | 2 Comments

The 4th Annual Super Marketing Conference is June 5 — next Thursday — at Suffolk University Law School. Attorney at Work is a media sponsor, so you can register at the low, lo[...]

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Optimize Your Website!

Draw More Visitors with Better Meta Descriptions

By | Mar.26.14 | No Comments

Would you like it if your law firm's website pages attracted more visitors from search engines? Improving your pages’ meta description tags can help. Most people agree (and G[...]

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Optimize

Law Firm SEO Like It’s 1985

By | Feb.18.14 | 4 Comments

The best law firm SEO results come from doing really good authentic marketing. While most people scour the web for the latest magic trick to drive more search traffic to their site[...]

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Optimize

Searching for Law Firm Website Search Traffic

By | Jan.06.14 | 3 Comments

In the quest to drive traffic to their law firm website, many regard search traffic as the Holy Grail. While both direct traffic and referral traffic can be highly valuable to busi[...]

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merry & bright marketing ideas

Best Online Marketing Advice: Be Authentic

By | Dec.31.13 | No Comments

This time last year, we asked Gyi Tsakalakis to gaze into his crystal ball and give his best lawyer marketing predictions — along with his best advice on how to focus your online[...]

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