Legal Marketing Ethics
Label Up!
By William Hornsby | May.03.12 | No Comments
While some people are “lawyering up,” lawyers are labeling up. Advertisements, as well as brochures and emails, often seem to be screaming out at even the most sophisticated au[...]
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What’s in a Law Firm Name?
By William Hornsby | Apr.09.12 | 2 Comments
Sometimes a law firm name tells us a lot. A firm name composed of three guys, some of whom may have passed on, tells us the firm has been around for a while. "The Divorce Clinic" t[...]
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Is Your Business Card Ethical?
By William Hornsby | Mar.13.12 | 2 Comments
We do our best to go paperless, yet there's one small piece of paper that seems to endure: the business card. Of course there are apps to exchange contact information, but I’ve y[...]
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Can I Say That? Part Three
By William Hornsby | Aug.17.11 | No Comments
What do you say when people ask you what you do? And can you say it in a way that doesn't alarm the ethics police? In this third installment in his marketing ethics series, Will [...]
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Can I Say That? Part Two
By William Hornsby | Aug.10.11 | No Comments
When is it okay to boast about your professional accomplishments? Say, in blog posts or tweets or press releases? And what about in your Google profile and Martindale.com listing? [...]
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