Tech Tips
Shopping for Your Law Site’s Domain Name
By Andrea Cannavina | May.09.13 | No Comments
When it comes to choosing a website or blog domain name for a law practice, context is everything. Recently I had a conversation with a local commercial real estate agent after he[...]
Continue reading »Nothing but the Ruth!
Is Work-Life Balance a Fraud?
By Ruth Carter | May.08.13 | 5 Comments
In an interview earlier this year, Laurel Bellows, managing partner of her Chicago business and employment law firm and current president of the American Bar Association, was as[...]
Continue reading »Productivity
Redefine Productivity and Do More of What Matters
By Daniel Gold | May.07.13 | 3 Comments
In the midst of a recent conversation about how to leverage Evernote to become a more productive lawyer, I was asked a simple yet thought-provoking question: "Daniel, how do you de[...]
Continue reading »Your Reputation
Law Firm “Image” Is a Mirage
By Bruce W. Marcus | May.06.13 | 1 Comment
Years ago, in a remarkably successful marketing move, a designer specializing in logos, letterheads and the like came up with the concept of "corporate image." A brilliant concept,[...]
Continue reading »Marketing
Law Firm Marketing and the Power of Video
By Steven Andersen | May.02.13 | 2 Comments
In April, Steven Andersen moderated a panel on the effective use of video in law firm marketing for Law Firm Media Professionals in New York City. We asked him to give us a few p[...]
Continue reading »The Reading List
Wise Lawyers Don’t Eat Junk
By Jennifer Sacheck | May.01.13 | No Comments
Stop! Put down that maple-drizzled oat-pecan scone and back away, slowly. Now think: Are those 440 empty calories worth of sugar, fat and carbs truly the best way for a lawyer to [...]
Continue reading »Ask the Experts
What Good Are Law Firm Performance Reviews?
By The Editors | Apr.30.13 | No Comments
Question: Our law firm has tried many different formats for performance reviews, but often we find we are doing reviews just to do reviews. In most cases, it's merely a repeat of t[...]
Continue reading »Online Marketing
Boost Your Law Practice’s Visibility in Search Results
By Court Cunningham | Apr.29.13 | No Comments
Everybody knows more consumers are going online when searching for legal services. It follows that a good way to reach new clients is by showing up in their online searches—and i[...]
Continue reading »The Friday Five
The Future of Lawyers: Five Big Ideas
By Heidi Alexander | Apr.26.13 | 1 Comment
With Professor Andrew Perlman at the helm, Suffolk University Law School in Boston recently created the Institute on Law Practice Technology & Innovation. Its purpose: To “[...]
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