Daily Dispatch


Email Management, Part 1

Most Dangerous Outlook Features for Lawyers

By | Apr.22.15 | No Comments

Of all the Microsoft Office applications in law offices, Outlook is hands-down the most frequently used. After all, who doesn’t need to handle email every day? But lurking in the shadows of your email routine …Continue reading »


Managing

Fly Like an Eagle: Manage Your Law Firm Like Frey and Henley

By | Apr.21.15 | 5 Comments

The Eagles are one of the best-selling bands of all time. “Their Greatest Hits (1971-1975)” is the third best-selling album of all time. The Eagles also kind of suck. Don’t believe me? Listen to “Disco …Continue reading »


Optimize!

Online Reviews: Begin (But Don’t End) With Service

By | Apr.20.15 | No Comments

Last week at ABA TECHSHOW in Chicago, Allison Shields and I chatted with lawyers about shaping their online narratives. By now, you should understand that online reviews are part of the new word of mouth. You should also …Continue reading »


The Friday Five

The Latest in Legal Marketing

By | Apr.17.15 | 3 Comments

It’s clear that legal marketers continue to be an ever-growing force for change at law firms of any size. With more than 1,300 attendees from around the globe, this week’s Legal Marketing Association (LMA) annual …Continue reading »


One of a Kind

Are You Being a Lawyer or Building a Practice?

By | Apr.16.15 | 3 Comments

There’s a tricky balance that lawyers need to strike: staying focused on the “task at hand” while keeping an eye on the future. The task at hand involves acquiring technical skills — drafting, negotiation, deposition-taking — at a …Continue reading »


Getting & Giving Referrals, Part 3

Care and Feeding of Your Referral Network

By | Apr.15.15 | No Comments

In the first two posts in her series on lawyer referrals, Mary Lokensgard explained how to “Get More Good Referrals for Your Law Practice” and what’s involved in the “Nuts and Bolts of Getting and Giving Referrals.” How do …Continue reading »


Decision-Making Skills, Part 2

Choosing to Choose Well

By | Apr.14.15 | No Comments

Have you ever left a phone charger behind in a hotel room even though you carefully looked before checking out? Returned from grocery shopping only to remember you forgot the milk? Operated on someone, sewed …Continue reading »


Nothing But the Ruth!

Have You Reddit?

By | Apr.13.15 | No Comments

If you are proficient in social media basics and looking for a new online community, I recommend checking out Reddit. Reddit is a social media community made up of thousands of bulletin boards — called “subreddits” — on …Continue reading »


Product Beat Friday

Spring 2015 Legal Technology Scouting Report

By | Apr.10.15 | No Comments

With ABA TECHSHOW 2015 taking place April 16-18 in Chicago, we’re scoping out some of the most intriguing product updates and launches so far this year — including highlights from the announcements crossing our screens as the legal technology companies …Continue reading »


Online Marketing

Four Important Questions to Ask a Marketing Expert

By | Apr.09.15 | No Comments

For many law firms, working with a marketing expert is a helpful and simple way to leverage resources. After spending years talking with lawyers about their expectations and quality of experiences with marketing experts and …Continue reading »