Daily Dispatch


Ask the Experts

I Landed the Sales Opportunity, So Now What?

By | Apr.15.14 | 1 Comment

Question: After several networking lunches and casual meetings with a potential client, she invited me to come meet with her and her staff to “tell us what you can do for us.” [...]

Continue reading »

Instilling Client Confidence in Your Practice

By | Apr.14.14 | No Comments

In this series, Oklahoma City attorney Noble McIntyre has been offering tips on rolling out the welcome mat for clients and prospective clients. His first two posts provided point[...]

Continue reading »

The Friday Five

What’s the Buzz with Legal Marketing?

By | Apr.11.14 | 1 Comment

The Legal Marketing Association (LMA) held its annual conference last week in Orlando, Florida, attended by more than 1,200 professional marketers. The buzz focused on a range of [...]

Continue reading »

Lawyers: Get (In) Credible with Video

By | Apr.10.14 | No Comments

The best way for potential clients to gauge chemistry and competence — short of meeting you in person — is by watching you in an online video. With a mere tap on their tablet o[...]

Continue reading »

Putting Your Personal Brand to the Test

By | Apr.09.14 | No Comments

Katy Goshtasbi provides an excellent yet simple definition of a personal brand: It's what people say about you behind your back. Essentially, it’s your reputation. As people h[...]

Continue reading »

Ethics

Back to Business School for Ethics Violations

By | Apr.08.14 | 1 Comment

When a lawyer runs afoul of the rules of professional conduct, there are consequences. Depending on the severity of the rule violation, discipline might consist of disbarment, susp[...]

Continue reading »