Daily Dispatch


Play to Win

Marketing: The Basics of Researching Your Target

By | Jun.23.15 | No Comments

The marketing director of a New York law firm told me about a meeting with the general counsel of a Fortune 50 company. His department had produced an advance briefing document for the lawyers, with …Continue reading »


Enough — Or Too Much?

How Much Capital in Your Law Firm?

By | Jun.22.15 | No Comments

“How much capital should I have in my firm?” It’s a question I hear frequently from lawyers and business owners. It seems like a simple question, but the answer is rarely simple. The level of capital …Continue reading »


The Friday Five

Five Quick Steps to Auto-Handle Email in Outlook

By | Jun.19.15 | No Comments

If you’re using one of the Ribbon versions of Microsoft Outlook, you’ve probably overlooked one feature right on the Home tab: Quick Steps. Quick Steps are like macros — they string together several actions and …Continue reading »


Law Practice Skills

It Takes Two: Competence and Confidence

By | Jun.18.15 | No Comments

The joke goes that some lawyers lack both competence and confidence; call them newbies. Some lawyers have competence, but lack confidence. Some lawyers are competent and have the confidence to let others know about it. …Continue reading »


Digital Dictation Tips

Be More Productive with Digital Dictation 

By | Jun.17.15 | No Comments

In “Getting Things Done,” productivity guru David Allen says dictation is one way to get what’s in your head out, and make it useable. I agree. Dictation can help get more stuff done with less effort. …Continue reading »


Nothing But The Ruth!

The Undeniable Tour: Lessons from the Road

By | Jun.16.15 | No Comments

I did a speaking tour this spring that I called “The Undeniable Tour.” It involved a two-week road trip from San Diego to Seattle with five speaking engagements along the way at law schools and bar …Continue reading »


Give Your Client a Hand

Accommodating Clients with Special Needs

By | Jun.15.15 | 2 Comments

When setting up your office and your office procedures, you need to focus on creating a good experience for your clients. You create that good experience by showing your competence and respect for them, and by …Continue reading »


The Friday Five

Five Stories to Get Your Name in the Press

By | Jun.12.15 | No Comments

Go rob a bank. No, wait, that’s too easy. Plus, you may run into ethical issues with the local bar association. Seriously, folks, getting what we call “earned (free) media” is a little tougher to get. …Continue reading »


On Balance

When the Privilege Waiver Is Unclear

By | Jun.11.15 | 1 Comment

In the attorney discipline business, privilege waiver is a central issue. When a client files a state bar complaint against his attorney, privilege is waived, subject to nuances. (Of course, isn’t everything in law subject …Continue reading »


Ask the Experts

Three Questions for the Legal Marketing Experts

By | Jun.10.15 | No Comments

Question: I’d like to do some advertising for my practice. Aside from the traditional routes like print ads and directories, what opportunities are out there? Tina Emerson: Advertising comes in many forms, and the print ad is the first that …Continue reading »