Daily Dispatch


Online Marketing

10 Tips: Why I Love Publishing to SlideShare

By | Jan.22.15 | No Comments

What’s not to like about a large, highly targeted B2B market with low competition? Not much. That’s why SlideShare has become the Internet’s largest platform for sharing presentations. With 60 million unique visitors every month, it receives …Continue reading »


Managing

Target Practice: Writing for Marketing

By | Jan.21.15 | 4 Comments

Ask any parent of a small child, and they’ll tell you: Caillou is a whiny little puke. On the scale of fears for parents, seeing that a “Caillou” episode is coming on the television, and …Continue reading »


Marketing & Business Development

Powerful Lawyer Marketing: “Word-of-Mouth, Plus”

By | Jan.20.15 | No Comments

A decade from now, consumers of legal services will use the Internet and mobile technology to do it all: research legal issues, find and engage an attorney, even have legal services delivered to them. But …Continue reading »


The Billable Hour

Capture More Billable Time and Stress Less

By | Jan.19.15 | 1 Comment

Filling out a daily timesheet or inputting time into your firm’s billing software can certainly be aggravating, even stressful. The annoying timer. The big blank timesheet. The blinking cursor on the computer screen that greets you every morning. It …Continue reading »


Friday Five

Must-Go Events for Big Ideas in 2015

By | Jan.16.15 | No Comments

One of the first things we do at the start of a new year is open up our calendar and plug in the dates for conferences most likely to deliver the big ideas. We’ve poured over the sessions and speaker bios …Continue reading »


One of a Kind

Experiment Your Way to Legal Marketing Success

By | Jan.15.15 | 2 Comments

Business plans. Marketing plans. Professional development plans. The hard drives and filing cabinets of lawyers are littered with them. For some, developing a plan is a worthwhile exercise and a means to a desired end: …Continue reading »