Business Development

Marketing & Business Development

The Relationship Game: 4 Law Firm Business Development Truths

By | May.08.14 | No Comments

What do Apple, McDonald’s, Nike and P&G have in common? Besides spending more than a billion dollars on advertising annually, these "B2C" (business to consumer) companies are[...]

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40 Ways to Make Networking Work

By | May.07.14 | 6 Comments

Every lawyer needs a good network. With fellow lawyers, yes. But you need lots of other people in your network as well. And not just because it's a source of good new business. Sma[...]

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Trending: Fresh Takes on Legal Marketing

By | Apr.25.14 | No Comments

Legal marketing dominated April's trending topics. From e-newsletters to social media to thank-you notes and beyond, the blawgosphere was alive with ideas and inspiration for anyon[...]

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Play to Win

Marketing to the Bar

By | Apr.17.14 | 1 Comment

I have spent a good deal of my career trying to get lawyers to spend less time with other lawyers and more time with clients and prospects. In many cases, a lawyer’s business dev[...]

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Ask the Experts

I Landed the Sales Opportunity, So Now What?

By | Apr.15.14 | 1 Comment

Question: After several networking lunches and casual meetings with a potential client, she invited me to come meet with her and her staff to “tell us what you can do for us.” [...]

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Instilling Client Confidence in Your Practice

By | Apr.14.14 | No Comments

In this series, Oklahoma City attorney Noble McIntyre has been offering tips on rolling out the welcome mat for clients and prospective clients. His first two posts provided point[...]

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