Business Development


Business Development

Three Ways Podcasting Grew My Niche Practice

By | Feb.04.15 | No Comments

My practice focuses on franchise and entrepreneur law. A little over a year ago, I launched Franchise Euphoria, an educational podcast about franchising and business. Truth be told, the No. 1 reason I started it was to help …Continue reading »


Attorney at Work Survey Report

How Do You Use Social Media? Reader Survey Results

By | Feb.03.15 | 5 Comments

There’s oh-so-much talk about social media and lawyer marketing. So we decided to get some facts of our own. In our first Attorney at Work Social Media Survey, conducted in December, we asked readers about …Continue reading »


Bonus Download

A Lawyer’s Guide to Social Media Marketing

By | Jan.28.15 | 1 Comment

If your ideal clients are on the Internet (and if they are alive, they are), you might be missing out on a world of marketing opportunity. You can kick back and hope the random hits …Continue reading »


One of a Kind

Experiment Your Way to Legal Marketing Success

By | Jan.15.15 | 3 Comments

Business plans. Marketing plans. Professional development plans. The hard drives and filing cabinets of lawyers are littered with them. For some, developing a plan is a worthwhile exercise and a means to a desired end: …Continue reading »


Play to Win

Take Stock of Your Marketing and Business Development Activities

By | Jan.05.15 | No Comments

One of my favorite quotes is, “If you keep on doing what you’ve always done, you’ll keep on getting what you’ve always got.” Although a bit inelegant, this phrase is particularly apt with respect to …Continue reading »


merry marketing marathon

How to Really Impress People Online: Relationships and the Web

By | Jan.02.15 | No Comments

Your relationships with clients, colleagues and other referral sources ought to be the focus of your client development process and your web presence. Lawyers regularly ask me questions about the secrets of law firm Internet marketing. …Continue reading »


merry marketing marathon

Useful Online Marketing Resources for Lawyers

By | Dec.31.14 | 4 Comments

You already know that Internet marketing for your law firm comes with many challenges. The biggest is simply determining what you need to do and how to get it done in the time you’ve allotted. …Continue reading »


merry marketing marathon

How to Make Speaking Engagements Pay Off

By | Dec.30.14 | No Comments

Let’s say you’ve been invited to speak at the annual meeting of a group of not-for-profits next month. Specifically, they want to know what, if anything, they should be worrying about relative to your specialty …Continue reading »


merry marketing marathon

How to Build Your Practice: Business Development for Associates

By | Dec.29.14 | No Comments

I remember when partners would say to associates, “Don’t worry about getting business. Just spend your time doing the work and learning your craft.” Then, firms would make someone partner and tell them to build …Continue reading »


Merry Marketing Marathon

How to Define Your Personal Brand

By | Dec.26.14 | 1 Comment

Branding. It’s one of the most overworked and overanalyzed topics in the marketplace of ideas. Paradoxically, or perhaps consequently, it’s also one of the most misunderstood. This misunderstanding isn’t a definitional one. There’s a general …Continue reading »