Nothing But the Ruth!
A holiday card catalog arrived in the mail a few weeks ago. I’m mostly a holiday purist who believes that you shouldn’t start celebrating the December holidays until after Thanksgiving. However, there are exceptions when …Continue reading »
Friday Five Trending
If you haven’t figured it out yet, business development is a perpetual, ongoing commitment. It can be especially onerous if you are in a small or solo firm, where you’re not just a lawyer — you’re often …Continue reading »
Back to Basics
In most practice areas, a lawyer’s marketing efforts should focus on generating a strong referral pipeline — from both non-lawyers and lawyers alike. If those efforts are successful, you’ll probably need some guidance on referral …Continue reading »
Everyone knows business development should be part of every day’s to-do list. Still, it’s the rare lawyer who hasn’t experienced the sudden sinking feeling that comes when you’ve just finished your last client work and …Continue reading »
It’s clear that email is central to communications these days, with an estimated 122 billion emails being sent per hour. So it’s no wonder almost 70 percent of marketers rely on email as a core part …Continue reading »