Get to the Point


Get to the Point

Blog Posts: Are You Clickable?

By | May.02.16 | No Comments

Email marketing should be part of your internet marketing plan. (See “The Big Three Internet Marketing Activities for Lawyers.”) Emailing new posts from your blog to a list of clients and prospects increases the return …Continue reading »


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A Politically Incorrect Marketing Tip

By | Apr.11.16 | 2 Comments

Ten minutes of top-of-the-hour cable television news can make you feel like your head is going to explode. Or maybe you’ve just read some total bozo’s post. You may want to grab your phone and …Continue reading »


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Don’t Speak Like a Patronizing ‘Parent’

By | Mar.14.16 | 2 Comments

The parade of presidential candidates across my television screen has reminded me of the transactional analysis best-seller, “I’m OK, You’re OK.” Transactional analysis is a psychoanalytic therapy method. It defines three ego-states: Child, Parent and …Continue reading »


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What? You Want I Should Stop Using Yiddish?

By | Feb.16.16 | 2 Comments

Caution: Mature Content. Yes, yes, I do want you to stop. A recurring theme of “Get to The Point” is that even if some of your listeners or readers are fine with your language usage, if …Continue reading »


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Five Words You’re Probably Saying Wrong

By | Jan.18.16 | No Comments

Incorrect pronunciation can signal there’s something not quite right about the speaker. The speaker means to sound impressive, but incorrect pronunciation is a sure way to undercut a message. Generally, only your mother will correct …Continue reading »


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How to Work With a Ghost (Writer)

By | Oct.29.15 | No Comments

You don’t have to be afraid of ghosts this Halloween. In fact, you might consider these five thoughts about working with one. 1. Why would I want to work with a ghostwriter? Most lawyers tend to …Continue reading »


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Specificity Avoids Calendar Calamities

By | Oct.06.15 | No Comments

“Your Honor, this is a motion to vacate the most recent order and request for rehearing. Unfortunately, our failure to appear was caused by a calendaring error in our office.” How embarrassing. Yet, “calendaring” or “docketing” …Continue reading »


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Stop Using Squishy Language

By | Sep.08.15 | No Comments

“One of the only”: the ambiguous phrase that keeps popping up. I don’t know what this means — and neither do your readers. A recent newspaper story about Martha Stewart’s sale of her brand quoted a …Continue reading »


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This Post Comprises Further Help for Your Systemic Writing Errors

By | Jul.15.15 | 1 Comment

Even the best writer can confuse words that sound almost the same — call them sound-alikes. A prior post reviewed many of the most common pairs. Here are some more. Comprise/Compose. Comprise means “include” or “contain.” …Continue reading »


Get to the Point

How to Clean Up Your Writing

By | May.27.15 | 4 Comments

Maybe you’ve read the stories about the candidate who wasn’t hired because of spelling errors in the resumé. Or the firm that lost the bid in response to a request for proposal because of grammatical …Continue reading »