Marketing 101


Online Marketing

Boost Your Law Practice’s Visibility in Search Results

By | Apr.29.13 | No Comments

Everybody knows more consumers are going online when searching for legal services. It follows that a good way to reach new clients is by showing up in their online searches—and i[...]

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The Friday Five

Closing In on New Clients

By | Apr.05.13 | 2 Comments

When you finish up a big case or put the final signatures on a long-time-closing contract, things can get slow around your office. You might begin feeling a little panicky. It's da[...]

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ONLINE MARKETING

Outfoxing Google Updates

By | Feb.18.13 | 1 Comment

It's a simple fact that being organically ranked number one on Google is still one of the most effective ways to drive traffic to your website. Even the savviest marketers may be [...]

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INTERVIEW

Gary Vaynerchuk: Find Your Social Media “Right Hook”

By | Feb.12.13 | 3 Comments

Last week, I had the absolute pleasure of speaking with social media entrepreneur and best-selling author Gary Vaynerchuk. If you haven’t read his book, The Thank You Economy, [...]

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Business Development

They Have a Word for That

By | Jan.31.13 | No Comments

Some years ago, I conducted a half-day workshop on business development at an AmLaw 100 firm's retreat. I closed the session by saying the following: “If you don’t remember any[...]

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CLIENT DEVELOPMENT

Fretting a Client Sales Meeting? Talk to Yourself

By | Jan.30.13 | No Comments

Do you get a sinking feeling in your stomach when someone mentions pitching new business to clients? While selling your expertise and your practice's services gets easier the more [...]

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