Marketing 101


Online Advertising 101

How to Get Clients with Google AdWords

By | Jun.24.15 | No Comments

To get new clients, many lawyers still turn to media like the Yellow Pages, TV, radio and newspapers. Eventually, most discover these options are expensive, ineffective and frustrating. Some lawyers are experimenting with Google AdWords for better leads, finding …Continue reading »


Play to Win

More Business Development Tips for Associates

By | Jul.21.14 | No Comments

More and more young lawyers are actively seeking ways to get involved in marketing and business development. In some cases, their firms encourage it; in others, the associates recognize the importance on their own. Either way, …Continue reading »


Stretching the Life of a Law Firm Website

By | Apr.02.14 | No Comments

People who are new to building law firm websites want the process to be as simple and inexpensive as possible. While web developers want the same, they also want you to understand the life expectancy …Continue reading »


Online Marketing

Boost Your Law Practice’s Visibility in Search Results

By | Apr.29.13 | No Comments

Everybody knows more consumers are going online when searching for legal services. It follows that a good way to reach new clients is by showing up in their online searches—and it’s particularly important to be …Continue reading »


The Friday Five

Closing In on New Clients

By | Apr.05.13 | 2 Comments

When you finish up a big case or put the final signatures on a long-time-closing contract, things can get slow around your office. You might begin feeling a little panicky. It’s dangerously easy at that …Continue reading »


ONLINE MARKETING

Outfoxing Google Updates

By | Feb.18.13 | 1 Comment

It’s a simple fact that being organically ranked number one on Google is still one of the most effective ways to drive traffic to your website. Even the savviest marketers may be unaware, though, that regular …Continue reading »


INTERVIEW

Gary Vaynerchuk: Find Your Social Media “Right Hook”

By | Feb.12.13 | 3 Comments

Last week, I had the absolute pleasure of speaking with social media entrepreneur and best-selling author Gary Vaynerchuk. If you haven’t read his book, The Thank You Economy, go read it. It’s fantastic. Gary—who has nearly 1 …Continue reading »


CLIENT DEVELOPMENT

Fretting a Client Sales Meeting? Talk to Yourself

By | Jan.30.13 | No Comments

Do you get a sinking feeling in your stomach when someone mentions pitching new business to clients? While selling your expertise and your practice’s services gets easier the more you do it, having a few …Continue reading »


Ask the Experts

How Do I Ask for Business?

By | Jan.21.13 | No Comments

Question: Help! I just need to know the right words to use. I’ve got a great network of potential clients and lawyers who could refer clients to me. But I apparently send the message that …Continue reading »


Optimize Your Online Marketing

Create a Local Google+ Page for Your Law Firm

By | Jan.14.13 | 3 Comments

This post is not intended to convince you to join Google+. My friend Steve Matthews explains why lawyers should care about Google+ here. Instead, this post is intended to help you avoid some common mistakes when …Continue reading »