Marketing & Business Development Archives - Attorney at Work

Play to Win

Be Enthusiastic

By Sally J. Schmidt | Apr.17.13 | No Comments

Anyone who knows me (or follows me on Twitter) knows that I love sports, particularly my beloved Golden Gophers. So it should come as no surprise that I watched the press conferenc[...]

Posted in Communicating, Daily Dispatch, Marketing & Business Development, Play to Win

The Friday Five

999 Things Lawyers Should Know About Marketing

By Mark Beese | Apr.12.13 | 2 Comments

Just kidding with the 999—though we could easily report on hundreds of ideas exchanged at the Legal Marketing Association Annual Conference this week in Las Vegas. More than 1,3[...]

Posted in Daily Dispatch, Marketing & Business Development, Social Media, The Friday Five

Online Business Development

Word of Mouth, Ratings and Reviews

By Gyi Tsakalakis | Mar.25.13 | 1 Comment

Your clients have been talking about you since well before Al ... I mean Sir Tim ... brought us the global tubes. But the Internet continues to change the way those conversations [...]

Posted in Daily Dispatch, Marketing & Business Development, Optimize, Social Media

The Friday Five

Mobile-Ready Marketing for Lawyers

By The Editors | Mar.22.13 | 1 Comment

What do marketers mean when they say things like "mobile ready" or "mobile is the first screen"? And is this something that's really going to help you get more clients? Avvo's Sach[...]

Posted in Daily Dispatch, Marketing & Business Development, The Friday Five

Play to Win

Stand Out from the Crowd

By Sally J. Schmidt | Mar.20.13 | 4 Comments

One of my clients met recently with a senior lender of a bank to explore potential referral opportunities. The lender said to the lawyer, in essence, “We do everything our compet[...]

Posted in Daily Dispatch, Marketing & Business Development, Play to Win

Clean Up Your Contact Info

Where Are You?

By Theda C. Snyder | Mar.19.13 | 1 Comment

I read an article online the other day and liked it so much that I wanted to compliment the lawyer who wrote it on a great job. While the article was posted on a law firm's website[...]

Posted in Daily Dispatch, Marketing & Business Development, Networking

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