Marketing on a Shoestring
Not every small law firm can afford a full-time marketing director. But what the right marketer can produce with a minimal budget may surprise you. A case in point is the Law Offices of Peter …Continue reading »
Connect the Dots!
For years I’ve heard the mantra, “It’s all about relationships.” At the risk of casting an unwelcome pall in the middle of the holidays, bear with me while I gore this venerable ox, a quaint …Continue reading »
The “Contact Us” page should be one of the most heavily trafficked pages of your law firm’s website — from both desktop and mobile devices. Yet this page is often overlooked, as most firms don’t …Continue reading »
The process of updating your law firm’s website or marketing materials invariably creates strong opinions about whether to change the firm’s logo. While consistency and brand equity (as well as being budget friendly) are valid …Continue reading »