Marketing & Business Development

Surviving the Throng

Four Pre-Holiday Networking Tips for Introverts

By | Nov.24.15 | No Comments

If you are an introvert, you aren’t the only lawyer who is. So is Susan Cain, a Wall Street lawyer and author of “Quiet: The Power of Introverts in a World That Can’t Stop Talking.” …Continue reading »

Getting Found

Fix Your Website ‘Contact Us’ Page

By | Nov.23.15 | No Comments

The “Contact Us” page should be one of the most heavily trafficked pages of your law firm’s website — from both desktop and mobile devices. Yet this page is often overlooked, as most firms don’t …Continue reading »

Media Relations

How to Make a News Release Work

By | Oct.19.15 | No Comments

First, let’s get some terms straight. These days, journalism schools are teaching students that a “press release” should be called a “news release.” Last time I heard, television, radio, cable and the Web don’t use …Continue reading »

Well Said!

Referrals: The Sales Investigation Meeting

By | Aug.31.15 | 3 Comments

Let’s recap where we left off last time: Your friend, Janice Brown, introduced you to a colleague, Jack, whom she believed to have a legal issue you could help with. Beforehand, you discussed with Janice whether …Continue reading »

Play to Win

Control Your Own Destiny through Business Development

By | Aug.24.15 | No Comments

In a coaching meeting, a young partner was unenthusiastic as we discussed potential marketing and business development activities. It was clear he was troubled, so I asked what he was thinking. His response: “Am I …Continue reading »

The Friday Five

Guest Blogging: Five Ideas for Lawyers

By | Aug.07.15 | No Comments

Guest blogging? You are probably saying to yourself that you write enough as it is, and you couldn’t possibly take on another assignment. (And I feel your pain!) You spend most days creating documents and …Continue reading »

Well Said!

When You’re Offered a Referral

By | Aug.03.15 | No Comments

Successful lawyers have many contacts willing to introduce them to prospects or others who can help them. Too many introductions are squandered because the lawyer being offered the introduction doesn’t manage the proffer properly. The …Continue reading »


Practice Management Tips: Easy as 1-2-3

By | Jul.16.15 | No Comments

Okay, we’re a bit obsessed with numbers at Attorney at Work. (You have seen “The Friday 5,” right?) As of July 1, we figure our expert contributors have written more than 1,150 original posts since our 2011 launch. That’s “one really good idea …Continue reading »