Marketing & Business Development


Ask the Experts

Who Cares About Martindale-Hubbell?

By | Mar.03.15 | 1 Comment

Question: Does anyone still refer to lawyer directories such as Martindale-Hubbell when looking for a lawyer? Should we still be considering inclusion in directories like these? Jim Jarrell: I’m my opinion: No. For what it’s worth, in …Continue reading »


Attorney at Work Classic

20 Legal Marketing Maxims

By | Feb.26.15 | 1 Comment

Every lawyer wrestles with getting and keeping clients. It is quite normal to constantly wonder: “Where do I start?” “Are we spending enough on marketing … or spending too much on the wrong things?” “What are …Continue reading »


One of a Kind

Experiment Your Way to Legal Marketing Success

By | Jan.15.15 | 3 Comments

Business plans. Marketing plans. Professional development plans. The hard drives and filing cabinets of lawyers are littered with them. For some, developing a plan is a worthwhile exercise and a means to a desired end: …Continue reading »


Merry Marketing Marathon

How to Suck at Networking

By | Dec.22.14 | 1 Comment

If you’re a law firm owner or partner, you know the drill — when you’re not working in your business, you should be working on your business. For most of us, that includes a lot …Continue reading »


Play to Win

Make Your Marketing More Persuasive

By | Nov.17.14 | No Comments

Lawyers often need to use persuasive skills in their work — convincing a judge or jury with an argument, persuading another party in a contract negotiation, convincing a client to pursue a realistic path. Yet …Continue reading »


Reach Your LinkedIn Goals

By | Nov.10.14 | 2 Comments

Using LinkedIn is a lot like any other business development activity. If you don’t know what your goal is, and plan a strategy for achieving it, you won’t accomplish much. At last month’s Legal Marketing Technology Conference West, David Ackert …Continue reading »


Lawyer Marketing Quick-Start Steps

By | Nov.07.14 | No Comments

Sometimes it seems the only business problem you really have is knowing how to get more clients. Sure, people talk about marketing plans, but exactly what plans should you be making? What’s working for others? …Continue reading »


Take Time to Stand Out on LinkedIn

By | Oct.30.14 | 1 Comment

You are probably too busy practicing law to spend a whole lot of time perfecting your presence on social media. But research shows that clients will hire you based on what they find — or don’t …Continue reading »


Shy? How to Make It in a Networking World

By | Sep.08.14 | 1 Comment

Question: I’m an inexperienced lawyer, and naturally timid. How can I be expected to thrive in a networking environment? What’s the best way to follow up after meeting someone new? When should I ask for …Continue reading »


Fake It 'Til You Make It

Tips to Boost Your Confidence

By | Aug.06.14 | 1 Comment

When teaching speaking skills to lawyers, the first question is why participants are there. What do they want out of the session? The most common answer is they want to feel more confident. They want …Continue reading »