Marketing & Business Development


Play to Win

Make Your Marketing More Persuasive

By | Nov.17.14 | No Comments

Lawyers often need to use persuasive skills in their work — convincing a judge or jury with an argument, persuading another party in a contract negotiation, convincing a client t[...]

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Reach Your LinkedIn Goals

By | Nov.10.14 | 2 Comments

Using LinkedIn is a lot like any other business development activity. If you don't know what your goal is, and plan a strategy for achieving it, you won't accomplish much. At l[...]

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Lawyer Marketing Quick-Start Steps

By | Nov.07.14 | No Comments

Sometimes it seems the only business problem you really have is knowing how to get more clients. Sure, people talk about marketing plans, but exactly what plans should you be makin[...]

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Take Time to Stand Out on LinkedIn

By | Oct.30.14 | 1 Comment

You are probably too busy practicing law to spend a whole lot of time perfecting your presence on social media. But research shows that clients will hire you based on what they fi[...]

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Shy? How to Make It in a Networking World

By | Sep.08.14 | 1 Comment

Question: I'm an inexperienced lawyer, and naturally timid. How can I be expected to thrive in a networking environment? What's the best way to follow up after meeting someone new?[...]

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Fake It 'Til You Make It

Tips to Boost Your Confidence

By | Aug.06.14 | 1 Comment

When teaching speaking skills to lawyers, the first question is why participants are there. What do they want out of the session? The most common answer is they want to feel more c[...]

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