Marketing & Business Development


SUMMER HOW-TO SERIES

Practice Management Tips: Easy as 1-2-3

By | Jul.16.15 | No Comments

Okay, we’re a bit obsessed with numbers at Attorney at Work. (You have seen “The Friday 5,” right?) As of July 1, we figure our expert contributors have written more than 1,150 original posts since our 2011 launch. That’s “one really good idea …Continue reading »


Well Said!

Keep Your Referral Sources Vibrant

By | Jul.01.15 | No Comments

Business development trainer Mike O’Horo is rarely at a loss for words. His new column for Attorney at Work is dedicated to helping you find just the right business development words to use, too. Last month in “Well Said,” …Continue reading »


The Friday Five

Sneak Preview: Denney’s What’s Hot and What’s Not

By | Jun.05.15 | No Comments

Bob Denney’s big fourth-quarter report on What’s Hot and What’s Not in the Legal Profession always keeps us on top of the most important business trends. But no need to wait for year’s end to feel a little smarter about …Continue reading »


One of a Kind

Compounding Returns for Content: An Evergreen Strategy

By | May.14.15 | 1 Comment

In today’s saturated marketplace of ideas, many law firms struggle to create content that connects with audiences suffering from information overload. Faced with this challenge, legal content creators have three options: give up, trudge on …Continue reading »


The Friday Five

The Latest in Legal Marketing

By | Apr.17.15 | 4 Comments

It’s clear that legal marketers continue to be an ever-growing force for change at law firms of any size. With more than 1,300 attendees from around the globe, this week’s Legal Marketing Association (LMA) annual …Continue reading »


Online Marketing

Four Important Questions to Ask a Marketing Expert

By | Apr.09.15 | No Comments

For many law firms, working with a marketing expert is a helpful and simple way to leverage resources. After spending years talking with lawyers about their expectations and quality of experiences with marketing experts and …Continue reading »


Getting Clients Online

The Big Three Internet Marketing Activities for Lawyers

By | Apr.07.15 | 3 Comments

“The Internet is the most powerful and pervasive platform on the planet,” said Federal Communications Commission Chair Tom Wheeler on February 26, 2015. Regardless of your area of practice, these three Internet-based actions should be the …Continue reading »


Ask the Experts

Who Cares About Martindale-Hubbell?

By | Mar.03.15 | 1 Comment

Question: Does anyone still refer to lawyer directories such as Martindale-Hubbell when looking for a lawyer? Should we still be considering inclusion in directories like these? Jim Jarrell: I’m my opinion: No. For what it’s worth, in …Continue reading »


Attorney at Work Classic

20 Legal Marketing Maxims

By | Feb.26.15 | 1 Comment

Every lawyer wrestles with getting and keeping clients. It is quite normal to constantly wonder: “Where do I start?” “Are we spending enough on marketing … or spending too much on the wrong things?” “What are …Continue reading »


One of a Kind

Experiment Your Way to Legal Marketing Success

By | Jan.15.15 | 3 Comments

Business plans. Marketing plans. Professional development plans. The hard drives and filing cabinets of lawyers are littered with them. For some, developing a plan is a worthwhile exercise and a means to a desired end: …Continue reading »