Marketing & Business Development


One of a Kind

Compounding Returns for Content: An Evergreen Strategy

By | May.14.15 | No Comments

In today’s saturated marketplace of ideas, many law firms struggle to create content that connects with audiences suffering from information overload. Faced with this challenge, legal content creators have three options: give up, trudge on …Continue reading »


The Friday Five

The Latest in Legal Marketing

By | Apr.17.15 | 3 Comments

It’s clear that legal marketers continue to be an ever-growing force for change at law firms of any size. With more than 1,300 attendees from around the globe, this week’s Legal Marketing Association (LMA) annual …Continue reading »


Online Marketing

Four Important Questions to Ask a Marketing Expert

By | Apr.09.15 | No Comments

For many law firms, working with a marketing expert is a helpful and simple way to leverage resources. After spending years talking with lawyers about their expectations and quality of experiences with marketing experts and …Continue reading »


Getting Clients Online

The Big Three Internet Marketing Activities for Lawyers

By | Apr.07.15 | 2 Comments

“The Internet is the most powerful and pervasive platform on the planet,” said Federal Communications Commission Chair Tom Wheeler on February 26, 2015. Regardless of your area of practice, these three Internet-based actions should be the …Continue reading »


Ask the Experts

Who Cares About Martindale-Hubbell?

By | Mar.03.15 | 1 Comment

Question: Does anyone still refer to lawyer directories such as Martindale-Hubbell when looking for a lawyer? Should we still be considering inclusion in directories like these? Jim Jarrell: I’m my opinion: No. For what it’s worth, in …Continue reading »


Attorney at Work Classic

20 Legal Marketing Maxims

By | Feb.26.15 | 1 Comment

Every lawyer wrestles with getting and keeping clients. It is quite normal to constantly wonder: “Where do I start?” “Are we spending enough on marketing … or spending too much on the wrong things?” “What are …Continue reading »


One of a Kind

Experiment Your Way to Legal Marketing Success

By | Jan.15.15 | 3 Comments

Business plans. Marketing plans. Professional development plans. The hard drives and filing cabinets of lawyers are littered with them. For some, developing a plan is a worthwhile exercise and a means to a desired end: …Continue reading »


Merry Marketing Marathon

How to Suck at Networking

By | Dec.22.14 | 1 Comment

If you’re a law firm owner or partner, you know the drill — when you’re not working in your business, you should be working on your business. For most of us, that includes a lot …Continue reading »


Play to Win

Make Your Marketing More Persuasive

By | Nov.17.14 | No Comments

Lawyers often need to use persuasive skills in their work — convincing a judge or jury with an argument, persuading another party in a contract negotiation, convincing a client to pursue a realistic path. Yet …Continue reading »


Reach Your LinkedIn Goals

By | Nov.10.14 | 2 Comments

Using LinkedIn is a lot like any other business development activity. If you don’t know what your goal is, and plan a strategy for achieving it, you won’t accomplish much. At last month’s Legal Marketing Technology Conference West, David Ackert …Continue reading »