Traditional TV audiences are shrinking as more of us choose instead to view videos on mobile devices. We stream video on Netflix and Hulu and rely on sites like YouTube and Daily Motion to watch short …Continue reading »
A prospective client has identified three lawyers whom she believes possess the expertise and standing to solve her problem. The good news is that you’re one of them, and 10 minutes from now she’ll be sitting …Continue reading »
Marketing on a Shoestring
Not every small law firm can afford a full-time marketing director. But what the right marketer can produce with a minimal budget may surprise you. A case in point is the Law Offices of Peter …Continue reading »
Connect the Dots!
For years I’ve heard the mantra, “It’s all about relationships.” At the risk of casting an unwelcome pall in the middle of the holidays, bear with me while I gore this venerable ox, a quaint …Continue reading »