Marketing & Business Development


Online Marketing

Five Ways to Market Your Law Practice with Video

By | Apr.21.16 | No Comments

Traditional TV audiences are shrinking as more of us choose instead to view videos on mobile devices. We stream video on Netflix and Hulu and rely on sites like YouTube and Daily Motion to watch short …Continue reading »


Well Said!

First Time Meeting with a Prospective Client

By | Feb.10.16 | No Comments

A prospective client has identified three lawyers whom she believes possess the expertise and standing to solve her problem. The good news is that you’re one of them, and 10 minutes from now she’ll be sitting …Continue reading »


Get Found!

Law Firm Marketing: Six Hot Search Tips for 2016

By | Feb.08.16 | 1 Comment

Driving traffic to your website through organic search is on every law firm’s marketing agenda — or it should be. If you’ve targeted wisely, then a significant percentage of your organic search traffic is primed …Continue reading »



Demonstrating Expertise

Why Lawyers Should Self-Publish Books

By | Jan.19.16 | No Comments

Lawyers writing books is certainly no grand innovation on the marketing front. If you can write a legal brief, you can write a book. But why should you? There are a number of reasons: 1. Authority. A book …Continue reading »


The Friday Five

How to Improve SEO for Your Attorney Bio

By | Jan.15.16 | 1 Comment

Clients hire lawyers, not law firms, so it’s no surprise that attorney bio pages are the most frequently visited content on most law firm websites. People come to your website to vet a referral, check …Continue reading »


Marketing on a Shoestring

The Small Law Firm Success Story

By | Jan.07.16 | No Comments

Not every small law firm can afford a full-time marketing director. But what the right marketer can produce with a minimal budget may surprise you. A case in point is the Law Offices of Peter …Continue reading »


Connect the Dots!

It’s All About Relationships (Not)

By | Dec.30.15 | 2 Comments

For years I’ve heard the mantra, “It’s all about relationships.” At the risk of casting an unwelcome pall in the middle of the holidays, bear with me while I gore this venerable ox, a quaint …Continue reading »


Legal Marketing

Use Podcasts to Attract Clients

By | Dec.09.15 | 2 Comments

While radio talk shows still exist, in large part they’re being eclipsed by the popularity of podcasts. With so many podcasts available on such a wide range of topics, listeners can easily find shows that …Continue reading »


Surviving the Throng

Four Pre-Holiday Networking Tips for Introverts

By | Nov.24.15 | No Comments

If you are an introvert, you aren’t the only lawyer who is. So is Susan Cain, a Wall Street lawyer and author of “Quiet: The Power of Introverts in a World That Can’t Stop Talking.” …Continue reading »