Relationships and the Web

By | Jun.04.14 | 4 Comments

Your relationships with clients, colleagues and other referral sources ought to be the focus of your client development process and your web presence. Lawyers regularly ask me questions about the secrets of law firm Internet marketing. …Continue reading »


Conducting Your Social Media Orchestra

By | May.28.14 | 2 Comments

There are so many places to socialize online and way too little time. How can you make all of this socializing more efficient? That’s what this post is about. First, a discussion of several social …Continue reading »

Optimize Your Website!

Draw More Visitors with Better Meta Descriptions

By | Mar.26.14 | 1 Comment

Would you like it if your law firm’s website pages attracted more visitors from search engines? Improving your pages’ meta description tags can help. Most people agree (and Google has stated) that meta description tags aren’t used …Continue reading »


Law Firm SEO Like It’s 1985

By | Feb.18.14 | 4 Comments

The best law firm SEO results come from doing really good authentic marketing. While most people scour the web for the latest magic trick to drive more search traffic to their sites, the real magic …Continue reading »


Searching for Law Firm Website Search Traffic

By | Jan.06.14 | 3 Comments

In the quest to drive traffic to their law firm website, many regard search traffic as the Holy Grail. While both direct traffic and referral traffic can be highly valuable to business development efforts, there …Continue reading »

merry & bright marketing ideas

Best Online Marketing Advice: Be Authentic

By | Dec.31.13 | 1 Comment

This time last year, we asked Gyi Tsakalakis to gaze into his crystal ball and give his best lawyer marketing predictions — along with his best advice on how to focus your online marketing. The …Continue reading »

Drive Traffic to Your Law Firm Website, Part Two

Direct Traffic Is Best for Your Law Firm Website

By | Oct.16.13 | 3 Comments

Once you know that no one is looking at your law firm website, it’s time to get serious about turning that around. But, how? First, you need to be sure that you are properly collecting and …Continue reading »

New Optimize Series

Drive Traffic to Your Law Firm Website, Part One

By | Sep.18.13 | 4 Comments

News Flash: No one is looking at your law firm website. It’s true. Many lawyers don’t realize this. They equate “having” a website with people “visiting” their website. Ask if people are visiting the site and …Continue reading »

Optimize Your Marketing

When “They” Search for Your Law Practice

By | Aug.12.13 | No Comments

No matter how they hear about you, there’s a pretty good chance that, at some point, people will search for your law practice online. What will they find when they perform these searches? What can …Continue reading »