The Friday Five
Get Real About Marketing
By Merrilyn Astin Tarlton | Jan.11.13 | 2 Comments
Ready to ratchet up your marketing? Perhaps business is slower than you'd like, or you just don’t like the direction your practice is taking—too much repetition, not enough cha[...]
Continue reading »Business Development
Didn’t Get the Work? Now What?
By Merrilyn Astin Tarlton | Aug.13.12 | 9 Comments
It was a formal response to an RFP. Or maybe a pitch you finally made to that client you've been softening up for some time. And you were great! But ... no, you didn't get the work[...]
Continue reading »Nothing but the Ruth
Introvert’s Survival Guide for Networking Events
By Ruth Carter | Jun.20.12 | 3 Comments
I’ll admit it—networking is one of my least favorite parts of my job. I wish everyone just knew who I was, thought I was fabulous and that my phone was ringing off the hook wit[...]
Continue reading »Stop Wasting Your Time on Networking
By Roberta Montafia | Apr.12.12 | No Comments
Networking. You know you have to do it, but does the thought of engaging in endless awkward conversations at cocktail parties leave you cold? Does another round of seemingly irrele[...]
Continue reading »Marketing 101
SWOT Analysis: Assess Your Marketing Position
By Theda C. Snyder | Jan.18.12 | No Comments
The start of a new year—along with pretty much any other date—is a good time to assess your marketing position and plan for the future. What's going well? What isn't? And how t[...]
Continue reading »
