Strategy


The Dis-Associate

Tagalog v. Tagalong

By | Aug.09.12 | No Comments

"My client only speaks Tagalog, so let me know if you need a translator for the deposition." This is the essence of an email I received two days before the scheduled deposition o[...]

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Strategy

Working On Your Practice … Or In It?

By | Jul.23.12 | 6 Comments

The Allied Command in World War II spent more than two years preparing for D-Day. When asked about the plan—which resulted in the successful Allied invasion of occupied France—[...]

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Marketing Strategy

Are You a Copycat or a Competitor?

By | Apr.11.12 | No Comments

It’s a word that trips off the tongue without stopping to visit the brain on the way out. We use it all the time—and then ignore it as we go about the business of marketing ou[...]

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Marketing

Online Marketing Strategies for Small Budgets

By | Mar.06.12 | 1 Comment

There's no reason a smaller firm's online marketing program can't be just as successful as a megafirm's—even with a much smaller budget. But it does require focus. No more knee-j[...]

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Business Development

How to Sell More Services

By | Feb.16.12 | No Comments

If you were selling fruit and customers wanted to buy apples, wouldn’t you make sure you had apples? And wouldn't you let them know you had apples? Of course you would. But this [...]

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New Practices

How Do You Set Your Hourly Rates?

By | Feb.15.12 | No Comments

You're a new lawyer, launching a new law firm. How do you decide what your hourly rate will be? The ethics rules say that your rate must be "reasonable." That doesn’t give you [...]

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