The Friday Five

The Friday Five

Social Media Marketing Trends in 2016

By | Jan.22.16 | No Comments

In 2016, reputation and relationships remain fundamental to client development. If anything’s changing, it’s the tools at our disposal to create, nurture and solidify our relationships. Should you care about social media tools? I have no …Continue reading »

The Friday Five

How to Improve SEO for Your Attorney Bio

By | Jan.15.16 | 1 Comment

Clients hire lawyers, not law firms, so it’s no surprise that attorney bio pages are the most frequently visited content on most law firm websites. People come to your website to vet a referral, check …Continue reading »

The Friday Five

Five Mind-Blowing Things Every Lawyer Should Know About Branding

By | Dec.18.15 | 1 Comment

When most people think about “branding,” the first thing that comes to mind is the visuals: logos, images, color schemes. But branding is much more than visual elements. It’s the connection a human being has to …Continue reading »

The Friday Five

Efficiency Killers in Your Law Firm

By | Dec.04.15 | No Comments

Your firm’s main phone line rings and you reach to pick it up. It’s force of habit. But if you’re a partner, it can lead to lower profits for your firm. The difference between a thriving …Continue reading »

The Friday Five

Get Visible: Five Tips for Effective Legal Marketing

By | Nov.13.15 | No Comments

I’ve tried working harder, and I’ve tried working smarter. After years of both, it’s easy to tell which works better. Yet so many lawyers I know suffer from tunnel vision while performing work for clients, …Continue reading »

The Friday Five

Five (Cheap) Marketing Tips from LMA Technology West

By | Oct.23.15 | No Comments

The annual Legal Marketing Association Technology Conference/West is the equivalent of the State of the Union for law firm marketers. It’s a hands-on, application-oriented meeting with presentations from those at the top of their fields. Many …Continue reading »

The Friday Five

Five Things I Loved at the 2015 Futures Conference

By | Oct.16.15 | No Comments

Once a year, the College of Law Practice Management meets at its Futures Conference to induct new fellows into the College and discuss issues of importance to the delivery of legal services. This year’s meeting …Continue reading »