Legal Marketing Play to Win

Lawyer Marketing as Easy as 1-2-3

You are a member of an organization that holds quarterly dinner meetings with a speaker. You look at your calendar and realize the next meeting is Wednesday night — drat! But, dutifully, you show up just in time to sit down for the meal, ...

Sally J. Schmidt - October 22, 2013

Look Outside the Legal Biz

In my early years, when I first started working as a law firm marketing director, I was preaching the benefits of obtaining client feedback but running into major resistance from management. About two years later, however, one of the senior ...

Sally J. Schmidt - September 17, 2013

Lawyer Marketing Begins at Home

Younger lawyers often wonder where to begin their marketing efforts. Without a notable track record of experience or expertise, and lacking contacts in a position to send business, the odds can seem insurmountable. If you are part of a firm, ...

Sally J. Schmidt - June 17, 2013

Thought Leadership for Lawyers: Hit the Mark

Thought leadership. It’s a new term for an old concept—writing and speaking to enhance your visibility and build a public perception of your expertise. Lawyers have used thought leadership as a marketing strategy since the very early days of law ...

Sally J. Schmidt - May 20, 2013

To Win Over Clients, Show Some Passion

Anyone who knows me (or follows me on Twitter) knows that I love sports, particularly my beloved Golden Gophers. So it should come as no surprise that I watched the press conference with our new men’s basketball coach, Richard Pitino. After ...

Sally J. Schmidt - April 17, 2013

Niche Law Practice: How to Stand Out from the Crowd

One of my clients met recently with a senior lender of a bank to explore potential referral opportunities. The lender said to the lawyer, in essence, “We do everything our competitors do but we have two unique lending areas: We finance yachts ...

Sally J. Schmidt - March 20, 2013

Personalize Your Message

If there is one thing I know to be true about lawyer marketing, it is that you will get out of something what you put into it, and nothing more.

Sally J. Schmidt - February 19, 2013

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