Trellis White paper Ad 770 Spot #6

Legal Marketing Play to Win

lawyer origination credit
Sharing Origination Credit: Be a Cross-Selling Team Player

Sally Schmidt | Whether you are a cross-seller or a cross-sellee, here are factors to consider when lawyers try to divvy up origination credit.

Sally J. Schmidt - June 17, 2022
Branching Out to Expand Your Clientele

Sally Schmidt | Success often can be measured by how many branches you create off an original contact’s tree.

Sally J. Schmidt - June 16, 2022
lawyer networking
Lawyer Networking: Are You a Spoke or a Hub?

Sally Schmidt | Lawyer networking is like a bicycle wheel.

Sally J. Schmidt - June 15, 2022
associate business development
Business Development Starters for Law Firm Associates

Sally Schmidt | Six associate business development activities to help young lawyers get a running start building their law practices.

Sally J. Schmidt - May 29, 2022
hybrid marketing
What Will Hybrid Marketing Look Like for Law Firms?

Sally Schmidt | Smart lawyers will combine traditional approaches with the lessons learned during the pandemic to create a new hybrid approach to marketing.

Sally J. Schmidt - May 28, 2022
legal fees
Legal Pricing: Good Lawyers Talk Money With Their Clients

If you were to believe everything being written about legal services today, you might think lawyer-client relationships have boiled down to one thing: pricing. Yet in my conversations with clients, fees rarely are the first thing mentioned or ...

Sally J. Schmidt - May 24, 2022
back into conferences
Diving Back Into Conferences: Ways to Brush Up Your Form

Sally Schmidt | After two years away from in-person conferences, tradeshows and other large gatherings, your skills may be rusty.

Sally J. Schmidt - March 29, 2022
Struggling to Reach Potential Clients? Find the Middleman

Sally Schmidt | Know the people who know the right people.

Sally J. Schmidt - February 25, 2022
Your Professional Attitude May Need an Adjustment

Sally Schmidt | Remember that people’s impressions are based on their experiences with you more than on your words.

Sally J. Schmidt - January 26, 2022
marketing and business development impact
Marketing and Business Development: Show and Tell

Sally Schmidt | Remember that people’s impressions are based on their experiences with you more than on your words.

Sally J. Schmidt - December 14, 2021
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