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Legal Marketing Play to Win

cold contact
Warming Up a Cold Contact

Sally Schmidt | Try not to let authentic relationships get cold in the first place — but if they do, don’t be afraid to make sincere efforts to revive them.

Sally J. Schmidt - April 26, 2021
Permission Marketing
Embrace Permission Marketing

Sally Schmidt | A lot of marketing initiatives let people give you permission to reach out and build the relationship. Work it to your advantage.

Sally J. Schmidt - March 24, 2021
Business Relationships
Following Up Naturally: Tips for Nurturing Business Relationships

Sally Schmidt | Following up with prospects doesn’t need to feel awkward and you don’t need to be pushy.

Sally J. Schmidt - February 18, 2021
go to lawyer
Be the Firm’s Go-To Lawyer

Sally Schmidt | To build an internal stream of matters, treat your referring colleagues like clients.

Sally J. Schmidt - January 21, 2021
puzzle pieces personal connection
To Build a Stronger Personal Connection With Clients, Highlight Common Interests

Sally Schmidt | A common interest won't be the only reason a prospect sends you work. But once you’re on the shortlist, that personal connection can push you to the top.

Sally J. Schmidt - October 15, 2020
Tool box with legal marketing tools
Five Lawyer Marketing Fundamentals

Sally Schmidt | With all the talk of change, it can be easy to lose sight of the fundamentals. Here are five law firm marketing strategies that are always good ideas, but especially now when the world is upside down.

Sally J. Schmidt - July 22, 2020
Earning a Client’s Trust: What It Takes

Sally Schmidt | If you can earn a client’s trust, you will turn a happy client into a lifelong client. Here are some actions you can take.

Sally J. Schmidt - March 19, 2020
Committing Time to Marketing Your Law Practice

Sally Schmidt | It's amazing how much progress you can make simply by being organized. Here are tips for making sure marketing and business development tasks and activities get a slot in your schedule.

Sally J. Schmidt - February 25, 2020
What’s Your ‘One Big Thing’ for 2020?

Sally Schmidt is a big believer in personal business development plans. However, she is also a realist. Instead of being overwhelmed by end-of-year planning, identify One Big Thing you want to accomplish and be relentless about achieving it. A ...

Sally J. Schmidt - December 12, 2019
Get Specific With Your Ask

If you want people to help you, they need to know exactly what you want. Follow Sally Schmidt's advice on being more specific to help your contacts help you.

Sally J. Schmidt - October 29, 2019
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