Business Development

Create Legal Annual Reports for Your Clients

We all know it’s much easier to generate new business from current clients than to go out and get brand new clients. But how to go about it? Here’s today’s suggestion: Create a Legal Annual Report for your best client. Jordan Furlong has ideas ...

Jordan Furlong - February 21, 2011
colored pencils showing Feature versus Benefit
Feature versus Benefit

Knowing the difference between a feature and a benefit when describing your practice can help you improve your marketing success. There’s a simple way to understand it. Think of a typical pencil. Features would include that it’s yellow and ...

Theda C. Snyder - January 10, 2011
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