David Arato | It’s a good time to take stock of the current state of generative AI in law firm marketing.

For law firms, regular blogging is an essential element of a search engine optimization strategy —— and one that can provide a tremendous return on your investment. Google rewards sites that provide fresh, useful content with better rankings, ...

Nothing But the Ruth | You worked your butt off and the client refuses to pay. Should you hire a collections attorney?

This article may help you understand the realities of using ChatGPT and other AI-generated content in your law firm marketing efforts. ChatGPT has been a hot topic in the marketing world lately, and for good reason. A recent LinkedIn post ...

Annette Choti | Benefits and challenges of live chats and bots, as well as popular platforms.

Ask the Experts at 2Civility.org | After updating our website last year, we increased customer contacts almost threefold! Now, we’ve realized we need to better automate our “front door” interactions with potential clients. What ethical ...

New law firm owner Andrew Lacy explains how he's using a CRM system and email list segmentation for more targeted marketing.

From the initial call to pricing, factors to consider when you evaluate digital marketing agencies for your firm.

Mark Homer | Put yourself in the shoes of a referral and ask whether your website helps or hurts you and your law firm's brand.

Josh Blandi | Using legal data for strategic law firm positioning means knowing where the chips are falling before the next hand is dealt.