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Law Firm Marketing Technology

automated SMS marketing for law firms
5 Ways Automated SMS Marketing Can Help Law Firms Boost Client Acquisition and Retention

Automated SMS marketing, also known as text marketing, is a powerful tool in the quest to find and keep new clients.

Phil Portman - June 12, 2024
top AI tools for lawyer marketers
Top AI Tools for Lawyer Marketers

If you’re a lawyer or marketing professional charged with marketing your law firm check out these top AI tools for lawyers.

Joan Feldman - March 15, 2024
business and competitive Intelligence
Primer on Using State Court Trial Data for Business and Competitive Intelligence

Law firms’ ability to leverage state trial court data brings their business and competitive intelligence capabilities to a new level.

Nicole Clark - March 6, 2024
digital marketing trends for lawyers
Top Digital Marketing Trends for Lawyers in 2024

Annette Choti | The legal marketing landscape will be heavily influenced by tech — but not just AI. How will these trends shape your 2024 marketing strategy?

Annette Choti - January 17, 2024
Tips, Tools and Best Practices for DIY Legal Marketers in Small to Midsize Firms

Lauren McNee Doherty and Laura Gutierrez | Hacks for getting things done on a limited marketing budget.

Lauren McNee Doherty and Laura Gutierrez - December 20, 2023
google reviews survey
Survey Results: How Important Are Google Reviews to Your Law Firm?

Read the results of Attorney at Work's Google Reviews survey.

Joan Feldman - September 21, 2023
generative AI for law firm marketing
Generative AI for Law Firm Marketing: A Midyear Update

David Arato | It’s a good time to take stock of the current state of generative AI in law firm marketing.

David Arato - August 8, 2023
law firm blog
Best Practices for Your Law Firm’s Blog in 2023

For law firms, regular blogging is an essential element of a search engine optimization strategy —— and one that can provide a tremendous return on your investment. Google rewards sites that provide fresh, useful content with better rankings, ...

David Arato - May 9, 2023
ai for lawyers
Artificial Intelligence Is Changing the Legal Industry: Interview With AI Expert Paul Roetzer

Nothing But the Ruth | You worked your butt off and the client refuses to pay. Should you hire a collections attorney?

Ruth Carter - March 20, 2023
ai generated content
Should You Use ChatGPT to Generate Your Law Firm’s Marketing Content?

This article may help you understand the realities of using ChatGPT and other AI-generated content in your law firm marketing efforts. ChatGPT has been a hot topic in the marketing world lately, and for good reason. A recent LinkedIn post ...

David Arato - January 31, 2023

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