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Law Firm Marketing Technology

email marketing
Understanding the Power of Email Marketing 

Annette Choti | Benefits and challenges of live chats and bots, as well as popular platforms.

Annette Choti - October 5, 2022
legal chatbots
Ethical Considerations of Legal Chatbots

Ask the Experts at 2Civility.org | After updating our website last year, we increased customer contacts almost threefold! Now, we’ve realized we need to better automate our “front door” interactions with potential clients. What ethical ...

Mark C. Palmer - June 22, 2022
crm system
Why Every Lawyer Needs a CRM System

New law firm owner Andrew Lacy explains how he's using a CRM system and email list segmentation for more targeted marketing.

Andrew Lacy - May 11, 2022
digital marketing agency
How to Hire a Digital Marketing Agency for Your Law Firm

From the initial call to pricing, factors to consider when you evaluate digital marketing agencies for your firm.

Lorrie Thomas Ross - May 11, 2022
attorney website
Protecting Your Referrals With a Client-Focused Website Audit

Mark Homer | Put yourself in the shoes of a referral and ask whether your website helps or hurts you and your law firm's brand.

Mark Homer - January 28, 2022
strategic law firm positioning
How Attorneys Can Use Legal Data for Strategic Law Firm Positioning

Josh Blandi | Using legal data for strategic law firm positioning means knowing where the chips are falling before the next hand is dealt.

Josh Blandi - September 15, 2021
storytelling
Storytelling: Your Most Powerful Connection to New Clients

Karin Conroy | Authentic stories help develop your firm’s personality and credibility, creating stronger trust on the part of your target audience.

Karin Conroy - August 2, 2021
website development
Conversion Kit: Convert It Expands Web Marketing Suite to Include Website Development

Product Review | ConvertIT full-scale online presence solution for law firms. Website development, delivery, and maintenance of a complete law firm website.

Jared Correia - July 23, 2021
legal recruiting
How Attorneys Can Use Legal Data for Legal Recruiting

Josh Blandi | Taking advantage of litigation data when scoping out which laterals to hire, which law practices to purchase — and, more importantly, which to avoid.

Josh Blandi - July 14, 2021
legal data
How Attorneys Can Use Legal Data for Business Development and Intelligence

Using legal data for business development and intelligence is no longer something reserved for BigLaw.

Josh Blandi - May 14, 2021
envelope

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