Law Ruler April 2024
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Lawyer Advertising

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Social Media Marketing Trends in 2016

In 2016, reputation and relationships remain fundamental to client development. If anything’s changing, it’s the tools at our disposal to create, nurture and solidify our relationships.

Gyi Tsakalakis - January 22, 2016
Dull Marketing Copy? How to Manage the Editing Process

Writing and editing marketing copy — for a brochure, proposal, website, whatever — can be a high-wire act. If there's more than one lawyer in your practice, you know it's true: Make editing a group event, and it becomes a management nightmare. ...

Susan Kostal - November 12, 2015
Those Stupid Superlative Lawyer Lists

“I’m selling ego to lawyers, Ross. I’m going to make a fortune.” — Actual quote from a marketing friend before starting a vanity directory. Looking back, it turns out he miscalculated. It seems like he’s making closer to 10 ...

Ross Fishman - November 4, 2015
Google Adwords
How to Get Clients with Google AdWords

To get new clients, many lawyers still turn to media like the Yellow Pages, TV, radio and newspapers. Eventually, most discover these options are expensive, ineffective and frustrating. Some lawyers are experimenting with Google AdWords for ...

Curtis Alexander - June 24, 2015
Lawyer Advertising and Marketing Ethics Today: An Overview

The legal profession constantly struggles to set advertising policies that strike the balance between consumer protection and access to justice.

William Hornsby - January 23, 2013
Print or Online Advertising: Getting it Right

If you're still advertising your practice in print—newspapers, magazines or directories—it's really past time to dig deeply into whether this investment is still delivering value. Print magazine readership goes down by about two percent each ...

Josh King - September 26, 2012
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