Cosmolex
Ready Set Scale 770

Niche Marketing

benefits of a narrow focus
How Narrow Focus Can Lead to Broad Opportunities for a Small Law Firm

Brian Greene | The idea of being a jack-of-all-trades is appealing, but we found our sweet spot really getting to know a specific industry.

Brian Greene - November 28, 2023
email marketing
Understanding the Power of Email Marketing 

Annette Choti | Benefits and challenges of live chats and bots, as well as popular platforms.

Annette Choti - October 5, 2022
niche law firm
Targeting an Industry Niche

Sally Schmidt | Worried about the pipeline? Marketing to an industry niche or subcategory can lead to substantial new business. Here are seven steps to build your expertise.

Sally J. Schmidt - July 25, 2022
personal branding for lawyers
Junior Lawyers: Amplify Your Personal Branding With Intrapreneurship

Jay Harrington | There are countless ways to practice intrapreneurship and build your personal brand within your law firm. Here are a few ideas.

Jay Harrington - July 20, 2022
ideal client
Law Firm Marketing 101: Identifying Your Ideal Client

Jay Harrington | If you try to appeal to everyone, you’ll appeal to no one. This simple maxim may sound trite, but it's essential to improving your marketing and business development.

Jay Harrington - June 21, 2022
guest posting
Guest Posting: A Powerful SEO Hack for Lawyers

Lawyers looking to make their content more visible should get much more aggressive about guest posting. Here’s how.

Jay Harrington - May 22, 2022
attention economy
How to Build a Powerful Personal Brand in the Attention Economy

Jay Harrington | Five rules to building a personal brand that breaks through the noise.

Jay Harrington - March 7, 2022
legal job market
The Legal Job Market Is on Fire! (It Won’t Always Be)

In this hot job market, you never know when an opportunity will find you. A recruiter's tips on being an attractive candidate.

Anna Sanders - March 2, 2022
Growth graph Thought Leadership Marketing
Four Ways to Take Your Thought Leadership Marketing to the Next Level

Jay Harrington | To up your game in thought leadership marketing, try this: Broaden your perspective, try different content formats, befriend editors, and show some personality!

Jay Harrington - September 14, 2020
business mistakes
5 Business Development Mistakes Lawyers Make (and What to Do Instead)

Jay Harrington | Why do some lawyers succeed at building practices while others struggle? Here are five common business development mistakes, and what to do instead.

Jay Harrington - May 27, 2020
envelope

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