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Law Firm Marketing

Get Out of the Office and Connect with Your Next Client

Social media is great, but it’s no excuse to sit at your desk and think you have completed your networking outreach. Meeting people in person is still the best way to connect. Real-time conversations allow you to gently probe for information ...

Theda C. Snyder - August 15, 2011
Can I Say That? Part Two

When is it okay to boast about your professional accomplishments? Say, in blog posts or tweets or press releases? To help set us straight, we asked preeminent ethics expert Will Hornsby to explain some of the stickier rules surrounding marketing ...

William Hornsby - August 10, 2011
Business Development Building Blocks

Mom had it right: Brush your teeth. Wash your face. Comb your hair. Get to the gym. Make it routine and you won't suffer the weight of getting things done—you'll just do them. It's that same approach that builds great rainmakers. They do the ...

Silvia L. Coulter - August 9, 2011
Can I Say That? Part One

When is it okay to boast about your professional accomplishments online? Say, in blog posts or tweets? And what about in your firm biography, Google profile and Martindale.com listing? Will Hornsby explains some of the stickier rules ...

William Hornsby - August 3, 2011
legal marketing assistant
What Can a Legal Marketing Assistant Do for You?

Here are tasks that a marketing assistant can take off your hands so that your law practice's business development plans keep humming along.

Shawn McNalis - August 2, 2011
They’ve Got Something to Say

Every few weeks we try to catch up with our Attorney at Work Advisors—a sometimes difficult task with these hardworking superstars! But some of them are well-known bloggers, so for this week’s Friday Five we’re recommending that you ...

The Editors - July 29, 2011
Be Your Brand on a Smartphone, Too

A huge percentage of your audience—whether prospective clients, your referral network or prospective employees—now view your firm website via a smartphone screen. In fact, by 2013, mobile web usage will be more common than any other medium. That ...

Jeffrey Morgan - July 28, 2011
A Lawyer in Uzbekistan? We’ve Got That

For decades, law firm networks have helped lawyers build relationships, share referrals and learn all kinds of things from other lawyers outside their markets. Hundreds of networks exist, often organized around a certain type of law firm or ...

Mark Beese - July 25, 2011
Shape Up Your Social Status Daily

It's the small daily routines that keep you functioning without losing your mind. Besides, if you commit to muscle and mind memory the regular things you must do, you can save your critical thinking for the complex stuff. So this week's Friday ...

The Editors - July 15, 2011
multitasking
Six Steps to Single-Minded Marketing

A person could very quickly lose his mind trying out this or that marketing idea du jour. Is social media the ultimate answer it’s chalked up to be? If you hire a public relations firm to toot your horn for you, can you avoid actually having to ...

Merrilyn Astin Tarlton - July 12, 2011
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