Trellis White paper Ad 770 Spot #6

Law Firm Marketing

Demographic Business Development

Successful practices identify specific client groups and focus business development efforts there. But, being lawyers, we tend to classify clients according to their legal needs rather than by criteria that are far more relevant to clients: ...

Jordan Furlong - March 21, 2011
LinkedIn and Your Job Search: Step One

While 90 million users may seem paltry relative to Facebook’s 500 million, LinkedIn offers a professional promise Facebook can’t touch: It can actually help you find and land a new position. In this two-part series, Wendy Werner gets you set up ...

Wendy Werner - March 16, 2011
What to Do When the Media Calls

Speaking with a reporter is always a crap shoot. But speaking with them is far better than avoiding them. While you can't control what the reporter ultimately writes, with a little advance work you can improve your chances of getting a positive ...

Leigh Ann Nicas - March 8, 2011
Is Your Resume Ready?

When you’re working and actively networking, you have constant opportunity to update and revise your biography. But it’s all too easy to let your resume lie fallow at the bottom of a desk drawer between job searches. Not a good idea. Most people ...

Melinda Delmonico - March 2, 2011
Create Legal Annual Reports for Your Clients

We all know it’s much easier to generate new business from current clients than to go out and get brand new clients. But how to go about it? Here’s today’s suggestion: Create a Legal Annual Report for your best client. Jordan Furlong has ideas ...

Jordan Furlong - February 21, 2011
Choose One Thing

Overwhelmed? Breaking through the inertia is as simple as choosing one thing and making it your new habit, etched in stone.

Sally J. Schmidt - January 31, 2011
colored pencils showing Feature versus Benefit
Feature versus Benefit

Knowing the difference between a feature and a benefit when describing your practice can help you improve your marketing success. There’s a simple way to understand it. Think of a typical pencil. Features would include that it’s yellow and ...

Theda C. Snyder - January 10, 2011
breaking the ice
Beyond Breaking the Ice

You already know how to break the ice. You want to surpass the small talk, to get to know the other person. And if that person is a potential client, you hope a genuine and compelling conversation will cultivate a relationship and perhaps lead ...

Steven Taylor - December 14, 2010
multitasking
Client Development: Ditch the Inertia

Okay. Really. You know you've got to get more aggressive about bringing in new clients. As Mom used to say, "Those bills aren't going to pay themselves!" But where to start?

Merrilyn Astin Tarlton - June 3, 2010
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