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Mastering Client Reviews: Your How-to Guide to Crafting a Review-Friendly Law Firm Website

By Karin Conroy

What people say about your law practice online has a significant impact on your reputation and success. Reviews from actual clients — which go beyond simple endorsements — are important considerations for prospective clients when choosing a lawyer. With this in mind, it becomes strategically important to make sure your website is optimized for law firm client reviews.

law firm client reviews

A Comprehensive Guide to Optimizing for Law Firm Client Reviews

In this tutorial, we’ll walk through the most effective techniques for improving client evaluations on your law firm’s website, resulting in a more welcoming online space that promotes trust and client conversion.

It’s crucial to have review links and forms available. Clients are more likely to give up entirely if they have to search through numerous pages to find where to post a review.

Use Clear Call-to-Action Buttons

Use call-to-action (CTA) buttons that are engaging and straightforward to use to encourage customers to post reviews. It is important to make phrases like “Leave a Review” and “Share Your Experience” stand out. To make them stick out on the webpage, these CTAs must be created in contrasting colors. You may encourage customers to interact with them by making them more visible.

Use Pop-Ups Wisely

A well-timed pop-up that appears after a client has been on your site for a certain amount of time can be an effective way to prompt them for a review. However, it’s important to ensure the pop-up is not overly intrusive and can be easily closed. intrusive pop-ups can annoy visitors and dissuade them from taking action. 

Leverage Your Thank You Pages

Another strategic location for encouraging reviews is the “Thank You” page. After a client has filled out a contact form or downloaded some form of content, direct them to a Thank You page that includes a straightforward link or form for them to leave a review. This not only increases the chances of gathering reviews but also capitalizes on their current engagement with your site.

Best Places to Position Review Info on Your Website

The appropriate placement can increase exposure and encourage engagement for review information. It may have a direct impact on how prospective clients view your practice.


Potential clients frequently contact you through your homepage. Trust can be increased right away by adding a section with some of your top reviews close to the bottom or next to the list of your practice areas.

Dedicated Testimonials Page

Having a distinct, clearly accessible webpage completely dedicated to testimonials and reviews not only adds legitimacy but also allows for a more comprehensive showing of client experiences. Visitors who are looking for testimonials about the abilities of your legal practice will frequently visit this page.

Service Pages

Placing pertinent reviews on associated service pages might be particularly useful if your firm offers a variety of practice areas. This not only provides background but also strengthens the authority of your knowledge in those particular fields.

Apps, Plugins and Gadgets to Consider Adding

Enhancing your website with third-party tools can simplify the review collection process. It can also amplify the impact of existing reviews by showcasing them in a more visually appealing manner.

Google Reviews Widget

One straightforward method to exhibit client satisfaction is by adding a Google Reviews Widget that directly displays reviews from Google on your website. The advantage is the reliability that comes with Google as a review platform.


Trustpilot is a globally recognized review platform that can integrate with your site to collect reviews and display them in diverse formats. It offers various customization options to align with your brand identity.

Custom-Built Solutions

For law firms looking for more control and customization, considering a custom-built review form that seamlessly fits into your website might be the best route. A custom solution can be designed to match your brand aesthetics and collect specific types of information that you find most valuable.

Effective techniques include directing visitors to your review opportunities as well as providing them on your website.

Use Social Proof

Placing quotes or excerpts from reviews that have already been written close to your CTA buttons is a powerful strategy for inspiring potential reviewers. It fosters a sense of community and encourages people to share their own experiences by giving potential customers a sneak peek of what others have said.

An often-overlooked strategy is incorporating a Review Us link in the email signatures of correspondence from your firm. This serves as a subtle, constant reminder to your clients, guiding them to act when they are most satisfied with your service.

Leverage Social Media

Using social media to share favorable reviews can be a double-edged sword. It amplifies the reach of positive feedback while encouraging followers to click through to your review pages. Implementing a straightforward CTA in these posts can further optimize this strategy.

Remember Client Follow-Up

Sending a courteous follow-up email after the successful conclusion of a case or consultation is a natural opportunity to request a client review. Clients are the most satisfied and willing to share their positive experiences, thereby enriching your repository of client testimonials.

By implementing these tactics, you will be well on your way to developing a website that serves as a formidable tool for gathering evaluations, building credibility and boosting client conversion. The idea is to establish an ecosystem that not only attracts but also retains clients, and having a review-friendly website is a step in that direction.

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Karin Conroy Creative Karin Conroy

Karin Conroy is the founder and Creative Director of Conroy Creative Counsel, an award-winning leader that has cracked the code of smart, sophisticated and strategic websites for law firms. Karin uses proven systems that result in more reach and revenue through strategic branding and positioning. Follow Karin on LinkedIn and @karinconroy.

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