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Mastering the Art of Client Credit Allocation Conversations

By Yuliya LaRoe

Credit allocation conversations can be fraught with anxiety. They are often perceived as a potential threat to hard-earned relationships or as a reason for partners to worry about appearing ungrateful or not a team player. Use these strategies to ensure your contributions are recognized and rewarded.

Sarah paced outside John’s office, her heart pounding. She’d just finished her third all-nighter in a row on Project Aquarius, a massive M&A transaction. She’d been the point person for several key aspects of the transaction. Yet, she knew from overhearing a conversation that John, the lead partner, planned to give the bulk of the credit to another partner, Mark, who had barely touched the deal. Because John was a rainmaker, well-respected and influential, Sarah hesitated to broach the topic, fearing it might jeopardize their relationship. But she knew she had to do it if she were to keep advancing at the firm. Taking a deep breath, she knocked on John’s door.

Credit allocation concerns can be especially acute for recently elevated partners, but many partners — and not just the recently promoted — face this dilemma.

The truth is that credit allocation is not a personal attack. It’s an essential aspect of partnership, a business issue that must be addressed effectively and proactively. And when handled correctly, it can strengthen relationships and create a better workplace culture.

How to Approach Credit Allocation Conversations Effectively

Credit allocation conversations don’t have to be contentious. When approached with a calm, objective and proactive mindset, they can be a productive way to ensure that everyone’s contributions are valued.

1. Initiate the conversation proactively with an invitation, not a demand

Instead of making demands, frame the discussion as a collaborative effort. Start by saying, “I’d like to have a chat about credit allocation on this matter.” This approach is nonconfrontational and signals that you’re seeking a collaborative discussion.

2. Steer clear of emotional language to depersonalize the discussion

Avoid words like “fair,” which can imply an accusation of unfairness and trigger defensiveness. A colleague once attempted to negotiate credit by asking, “Don’t you think a 50/50 split would be fair?” The senior partner fumed, “Are you implying I’m being unfair?!” Instead, focus on objective criteria like the amount of work performed, the level of responsibility, the complexity of the tasks, or the value brought to the client. Instead of “fair,” use language like “what’s appropriate” or “what makes sense.”

3. Have a clear idea of what you think “makes sense,” but be open to discussion

Come prepared with a percentage in mind that reflects your contributions, but be willing to listen to the other person’s perspective and adjust your expectations as needed. Be prepared to articulate your contributions to the matter and demonstrate your value to the team.

4. Be strategic about when to seek client allocation credit

Sometimes, it’s wise to forgo a credit conversation. If a project offers valuable experience, exposure to a high-profile client or the opportunity to work with a new team, the long-term benefits may outweigh immediate credit concerns. The key is for you to identify this strategic value ahead of time.

Word of caution: Do not hide behind this to avoid having the conversation. Make sure that there is actual strategic value for you.

5. Make credit allocation conversations a regular practice

Don’t wait until the work is done and credit has been assigned. Negotiate upfront, and make these discussions a frequent part of your professional interactions. By addressing credit allocation calmly, objectively and frequently, you can foster a transparent and collaborative environment that benefits everyone involved.

By mastering the art of credit allocation conversations, you can confidently advocate for yourself, build stronger relationships with your colleagues, and ensure that your contributions are recognized and rewarded.

More on Lawyer Compensation

Status Quo Compensation vs. Percentage-Based, Variable Compensation Plans in Law Firms

“Everything You Need to Know About Modern Compensation”

“Five Ways Your Law Firm Compensation Plan Is Failing You”

“The Best Compensation Plans Use the Rule of Thirds”

“Building a Law Firm That Pays You First”

Image © iStockPhoto.com.

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Yuliya LaRoe Yuliya LaRoe

Yuliya LaRoe is the CEO of LeadWise Group, an award-winning leadership and business development consulting firm. For over a decade, Yuliya’s mission has been to help lawyers and leaders in law firms, in-house legal departments, and corporations to successfully manage their most critical issues: Strategy, Talent, Leadership, and  Business Development. To get in touch with Yuliya, email her at ylaroe@leadwisegroup.com and follow her on LinkedIn.

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