Farewell to All That
The error that seems increasingly common is “much adieu.” That should be “much ado.”
“Adieu” is a way to say goodbye. The French commonly say “au revoir” to say goodbye, roughly translated as “until we see each other again.” Adieu, on the other hand, translates as “to God,” a shorter version of “a dieu vous commant,” I commend you to God. It sounds more final. The English “goodbye” is actually a contraction of “God be with ye,” so there’s some parallel there.
We’ve all heard the title of Shakespeare’s play “Much Ado About Nothing,” a frothy little rom-com with lots of wordplay. “Ado” derives from “to do,” to make a fuss. Today, the word has slimmed down to a noun for fuss, commotion or ruckus.
Not the Same Word
Other than sounding similar, “adieu” and “ado” have nothing in common.
The biggest difference in pronouncing these words is the “y” sound at the beginning of the second syllable of adieu. That’s ah-dyuh. The vowel sound in the second syllable is like the oo in “book.”
Pronounce “ado” as ah-doo — no “y” sound. The second syllable rhymes with “blue.”
Both words have the emphasis on the second syllable.
Speaking, Not Writing
A spell-check of this post flagged the phrase “much adieu” and suggested changing it to “much ado.” Lawyers are not making this mistake in their writing; they’re making it in their speech. Presumably, these speakers do not realize that their incorrect pronunciation is of a different word than they intended.
Clients want careful lawyers. Sloppy communication undercuts the image you want to project. Don’t use words you are not 100% familiar with. Use a talking dictionary to hear the correct pronunciation of foreign words or when you are unsure.
Subscribe to Attorney at Work
Get really good ideas every day for your law practice: Subscribe to the Daily Dispatch (it’s free).
A New Marketing Journal Designed for Lawyers
Every element of this beautiful guided journal has been designed to both motivate you and keep your marketing efforts on track. From Theda C. Snyder and Attorney at Work, the Lawyer’s Marketing Journal is the perfect place to capture all your great ideas, write down your daily tasks, notes and accomplishments — and monitor your progress. Take control of your marketing and order your journal today.