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9 ways to get more out of publishing
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The Power of Getting Published

Nine ways to get more out of getting published.

By Ari Kaplan

When I was a first-year associate, the partner with whom I worked wanted to meet a prominent, newly appointed government official. But, he had no reason to reach out and no familiar contacts. At the time, we were co-authoring a column for a trade publication. So the partner suggested that we request an interview for our next article — and it worked!

Over the past two decades, writing has been my most valuable technique for genuinely networking with peers and prospects:

  • Writing offers you the chance to engage individuals who are outside of your daily routine — or with whom you are particularly interested in developing a connection.
  • It also provides a tangible expression of your interest in, and commitment to, a particular subject.

Unfortunately, most prospective writers think they cannot spare the time, maximize the value of their investment, or get their work published.

Things to Consider About Getting Published

The infographic below offers nine considerations for publishing, including studying editorial calendars (a 2019 set is available on my website), reviewing your firm’s policies and preparing persuasive pitches.

power of publishing infographic

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Illustration ©

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Categories: Business Development, Networking for Lawyers, Thought Leadership for Lawyers
Originally published August 16, 2019
Last updated July 2, 2020
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Ari Kaplan

Ari Kaplan is the author of “The Opportunity Maker: Strategies for Inspiring Your Legal Career Through Creative Networking and Business Development,” 2nd Edition (West Academic) and “Reinventing Professional Services: Building Your Business in the Digital Marketplace” (Wiley). He provides training on dynamic networking, including “Advanced LinkedIn Strategies to Empower Your Networking and Transform Your Outreach.” Follow him @AriKaplan on Twitter and learn about Lawcountability here.

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